VP of Consumer Growth

The Vice President of Consumer Growth is a pivotal role responsible for the overall relationship with and growth of our consumer base who engage with the Purple wifi network. This leader will take ownership of the Purple ConneX app, driving its strategy, adoption, and success. Reporting directly to the CEO and serving as a core member of the Commercial Leadership team, this role is crucial for collaborating with commercial colleagues to accelerate the overall growth of the business.

Why join Purple?

Our values are at the heart of what we do and we're all about getting the job done whilst having fun with no BS and no politics. We're all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills. You really won't regret taking the next step in your career by helping turn the world Purple!

Values

• Make it happen - We own things and get them done whatever it takes
• Playful and positive - Life's too short to take things too seriously, we like to have fun while we're working and we love positivity - and yes the glass is half full
• In it together - We all have our day jobs to do, our OKRs to hit and projects to complete but we're always available to help for the greater good of the business
• No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn't make it pleasant
• Know your stuff, keep learning - We value people who have knowledge and have a thirst for more of it, lots more of it
• No drama - Things don't always go right as much as we try, having a hissy fit over it won't help the situation and you won't find that here
• Raise the bar - we want to win, so we aim high, take calculated risks, and push the boundaries of what's possible

What You Will Do

• Lead Consumer Relationship & Strategy: Own the end‑to‑end relationship with Purple's global consumer base, defining the strategy to maximize their engagement, satisfaction, and lifetime value
• Drive Purple ConneX Success: Take full ownership of the Purple ConneX app, overseeing its development, marketing, and performance to ensure it becomes a primary driver of customer growth
• Accelerate Growth Through Action: Be a hands‑on, results‑oriented leader, ready to 'hustle' and execute rapid testing, campaigns, and initiatives to discover and scale effective growth loops
• Strategic Leadership: Collaborate closely with the CEO and Commercial Leadership team to align growth strategies with wider commercial goals, contributing to the overall success of the business

Requirements

• Experience: Proven track record in a senior leadership role within consumer marketing or business unit management
• Growth Mindset: Deeply experienced in driving consumer and preferably app growth and skilled in the rapid execution of tests and campaigns to quickly identify and scale successful growth levers
• Action‑Oriented: Used to being hands‑on and operating with a "sleeves rolled up" attitude, with a history of delivering aggressive growth targets
• Collaboration & Influence: An effective communicator and collaborator, capable of working with commercial colleagues across the business to achieve shared growth objectives
• Reporting: Comfortable operating at the executive level, reporting on performance and strategy to the CEO and other members of the Commercial Leadership team

Benefits

• Great earning potential – on target earnings 50% of base salary with accelerators for over‑achievement
• Hybrid working – the best of both worlds
• Flexible working & a great company culture – bring your best self to work
• Emphasis on learning and development – progress your career
• 25 days holiday (plus bank holidays) with 1 more day each year – and the option to buy extra days
• 4 volunteering days each year – give something back to the community
• Life insurance at 2× salary
• Employee Assistance Programme, 24/7 helpline
• Company pension, 4% employer contribution
• Private Healthcare & Long Term Incentive Plan after 12 months' service

Seniority level: Executive

Employment type: Full‑time

Job function: Other

Industries: IT Services and IT Consulting

We are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.

Location: Manchester, England, United Kingdom

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