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Gravitas Recruitment Group (Global) Ltd
VP of Demand Generation MarketingGravitas Recruitment Group (Global) Ltd • England, GB
VP of Demand Generation Marketing

VP of Demand Generation Marketing

Gravitas Recruitment Group (Global) Ltd • England, GB
30+ days ago
Job type
  • Full-time
Job description

Overview

Head of / VP of Performance Marketing (Tech Company) £10-12 Million ARR

  • Retained Exclusive Search
  • Location: London, UK (Hybrid)
  • 3 Days a week in the office - Tuesday, Wednesday, Thursday

The Mandate

We are looking for a lead generation engine builder, not a brand custodian. We need a senior operator to take ownership of the marketing function, assess the current state, and build on top of our current processes to drive a measurable (double-digit) increase in sales pipeline. This role sits at the intersection of Marketing, Sales, and Product, translating business goals into executable, data-driven campaigns.

Key Objectives

  • Architect the Growth Engine: Optimize our tech stack (HubSpot, Clay, and data orchestration tools) to automate the flow from "suspect" to "opportunity."
  • Fuel the SDR Team: Move beyond basic lead handoffs. Act as the intelligence partner to the growing SDR organization, supplying high-intent signals and enriched data to drive outbound efficiency.
  • ROI Driven Execution: Establish a clear "Dollars-in to Pipeline-out" model. Manage the budget and external agencies with a focus on unit economics and ROI, not vanity metrics.
  • Leadership: Manage the team to increase output velocity. Shift the culture from "activity-based" to "outcome-based."

Who we are looking for

  • Technically Proficient Marketer: You are native to the modern stack (HubSpot, Automation, Data Enrichment). You understand how to use tools like Clay to build competitive advantages in outreach.
  • A Sales Partner: You have likely worked closely with high-volume SDR/BDR teams before. You understand that Marketing fails if Sales doesn't succeed.
  • A Player-Coach: You can present strategy to the Leadership team, but you are willing to get into the workflows to fix a broken process.

Resources & Team Structure

  • Variable Budget: $300k – $400k (approx.)
  • Covers Technology (HubSpot, Clay, etc.), Paid Media (Google Ads, LinkedIn), and Agency fees.
  • Actively reviewing opportunities to engage in Events and Conferences for 2026.
  • Note: Potential to increase budget by 20-30% based on demonstrated performance and ROI.
  • Reporting into this Role: Marketing Director (8 years tenure; deep product/content knowledge & HubSpot execution).

All other Standard Benefits

Organization Details

  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Information Technology and Marketing
  • Industries: Software Development, IT System Custom Software Development, and Data Infrastructure and Analytics
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VP of Demand Generation Marketing • England, GB

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