Senior Marketing Manager

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Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at HL.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We'd love to hear from you!

About the role

Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We’re evolving fast, with a sharp focus on content, brand, product marketing, performance, website and CRO.

We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.

The Senior Marketing Manager at Hargreaves Lansdown is responsible for leading the strategic development and execution of marketing initiatives that drive awareness, engagement, and growth of the product area. This role plays a critical part in shaping the product’s market positioning and ensuring that marketing efforts align with business objectives. As a sole contributor, the role requires a high level of autonomy, strategic thinking, and cross-functional collaboration.

What you’ll be doing

• Developing and implementing the marketing strategy for the product area, aligned with overall business goals working closely with the product areas leadership team.
• Managing end-to-end campaign planning, execution, and performance analysis.
• Collaborating with product, digital, and analytics teams to optimize customer journeys and conversion.
• Conducting market research and competitor analysis to inform positioning and messaging.
• Ensuring all marketing communications are compliant and reflect the brand tone and values.
• Monitoring KPIs and report on campaign effectiveness, providing insights and recommendations
• Acting as the subject matter expert for the product area’s marketing within the organization.
• Acting as the partner between the product area and marketing to inform overall marketing strategy and approach.

About you

• Strong strategic and analytical thinking with the ability to translate insights into actionable plans.
• Excellent written and verbal communication skills.
• Proven experience in financial services marketing, preferably in savings or investment products.
• Ability to manage multiple projects.
• Ability to manage senior stakeholders effectively.
• Proficiency in digital marketing channels and tools.
• Strong understanding of regulatory requirements in financial marketing.
• Self‑motivated and capable of working independently in a fast‑paced environment.

Interview Process

This will be a three stage process including an introductory conversation, competency questions and an assessment task.

Working Schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We’re steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What’s on offer?

• Discretionary annual bonus* and annual pay review
• 25 days* holiday plus bank holidays and 1‑day additional Christmas closure
• Option to purchase an additional 5 days holiday**
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 × salary core level of cover)
• Private medical insurance*
• Health care cash plans – including optical, dental, and out patientcare
• Health screening programme
• Help@hand – confidential support including mental health counselling and remote GP
• Wellhub – unlimited access to fitness providers and wellness coach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• In‑house barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year

** only available to select during our annual benefits window, in November each year

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing

Industries Investment Management

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part‑time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.

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