General Manager (D2C) - Cowshed

Job Description

Founded in 1998 at Soho House, Cowshed has grown into a globally loved brand, bringing a playful yet purposeful approach to wellness and beauty. We’re known for our natural products, unapologetic personality, and strong brand community. As we enter our next phase of growth, digital will be at the heart of how we scale, connect, and deliver.

The Opportunity

We’re hiring a commercially minded General Manager to lead and scale Cowshed’s online direct-to-consumer (D2C) business, with full ownership of the D2C P&L. This is a pivotal leadership role, driving the entire digital ecosystem for Cowshed, with responsibility for online sales, performance marketing, customer experience, CRM, and digital brand storytelling.

You’ll be a strategic thinker with strong commercial instincts, ready to shape and deliver a digital strategy that drives growth and deepens brand connection. You’ll thrive in a fast-paced environment where creativity meets performance and work closely with the CEO as a key voice at the table.

We’re looking for someone with deep D2C expertise and a strong understanding of how to build and optimise a modern digital experience. You’ll be equally comfortable shaping strategy at a senior level and getting hands-on when required. This is a role for someone who can flex be...