Business Development Manager - Star Pubs - West Midlands

Overview

Business Development Manager – West Midlands for Star Pubs, part of HEINEKEN UK. Field-based role covering the West Midlands region. Location to be in or near the area to support work-life balance. Salary: circa £55,000 base, plus full benefits. Closing Date: Sunday 19th October 2025. Contract: Permanent.

HEINEKEN believes pubs are integral to British culture and seeks brilliant people to help pubs grow sustainable businesses and positively impact communities. This role focuses on developing pub operator relationships, driving commercial results, and delivering a first-class retail experience.

About the role

As a Business Development Manager at Star Pubs, you’ll manage around 35 pubs within the West Midlands region (exact patch depending on the successful candidate). You will work with a dedicated support team to build strong relationships with operators and lessees, delivering tailored business plans and a high-quality customer experience. This is a commercially focused generalist role with flexibility to plan your diary and balance work with life. You’ll collaborate with a virtual team including Pub Operations, Estates Managers, and the Property Team to recruit lessees, review commercial terms, and roll out brand and marketing initiatives.

You’ll own the P&L for each pub in your portfolio, driving financial performance, managing costs, and ensuring profitability. You’ll identify opportunities to optimise revenue streams and efficiency to deliver strong results. You’ll design and implement innovative retail solutions that impact the consumer experience, empowered by your understanding of retail or hospitality. Prior experience in the pub sector is a bonus, but candidates from other industries with strong commercial acumen are welcome.

Who we’re looking for

This role focuses on development and coaching rather than pure sales, and suits candidates with previous area/regional operational management experience.

What You’ll Bring

• A proven track record in retail, hospitality, or business development.
• Strong experience with P&L management and driving financial performance.
• Ability to collaborate across functions, balancing commercial delivery with long-term partnerships.
• Strategic thinking with the confidence to take bold decisions that grow profitability.
• Strong communication and influencing skills.

Experience in the pub sector is a bonus, but we welcome candidates from other industries who bring the right commercial acumen and customer focus.

Why Join Us?

Star Pubs is part of HEINEKEN UK. We invest in our people and foster collaboration and growth. This is a role where you can make a difference to the business and the communities we serve. If you’re looking for a challenge and an opportunity to advance your career, we want to hear from you.

The Good Stuff

In addition to base salary, you’ll also receive:

• Annual bonus
• Company Car (driving licence required)
• Meal and Broadband Allowance
• Company-funded Private Medical Healthcare
• Double-matched pension contributions (up to 10%)
• 35 days holiday (buy/sell option)
• Monthly product allowance to purchase our ciders and beers
• Career development opportunities

You’ll also have opportunities to join colleague networks promoting diversity and inclusion.

The Application

If you’d like to explore this opportunity, please apply soon. Vacancies may close early if there are significant numbers of applications. If you need adjustments to support your application, please contact recruitment@heineken.co.uk.

Who We Are

Star Pubs is part of HEINEKEN UK. Most of our 2,400 pubs are leased to small businesses and entrepreneurs. Our ambition is to bring out the best in the great British pub by attracting and supporting operators and providing market-leading insight and support. Apply today to discover Your Future, Untapped.

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