Staff Product Designer

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

The International Team in Coinbase is tasked with expanding the presence and reach of Coinbase products to countries across the globe. The team has supported various initiatives across countries like Australia, India, Singapore and Brazil and there’s more to come. As a close partner to Product and Engineering, Coinbase Design team plays a critical role in executing on the company vision. We take on hard user experience problems to deliver delightful and easy-to-use products from very complex technical challenges. You'll help design our flagship products for the largest user base in crypto and define user experiences for entirely new features that the ecosystem has not seen before.

You’ll design the following as a part of your role:

• Product Improvements - One of the key levers we have at our disposal to grow our user base in key markets is to improve our product to make it the easiest to use in each market. Key areas of product improvement include:
• Payments - working with payments and your country pod to ensure we have relevant, preferred and usable payment rails in place.
• Localization - regularly checking our products for correct translations and areas that could benefit from better localization. Recommending areas that could be better improved to fit with cultural context. Our product should feel local in each of our markets.
• New products - Ideating, experimenting and building out new products that meet users needs in that country.
• Activation - Enable new customers to use more Coinbase products and overcome any friction seamlessly.
• Marketing - Working on Incentive Campaigns, such as referrals, new user incentives and campaign incentives to encourage users to engage and transact with Coinbase. You will also be helping to create CRM campaigns to effectively reach our existing customer base. We expect that you will be proficient at illustration or for you to work closely with our in house illustrators to get campaigns over the line.
• Market research / Analysis - Helping the research team and country pod to conduct a holistic analysis of competitive dynamics in the market. Helping to run regular user testing and research sessions, documenting results and outlining opportunities presented. Having a deep understanding of Coinbase metrics within the region.
• Legal / Regulatory - Assisting the team in building out a compliant yet delightful experience. Regulation can change quickly and the appropriate candidate needs to be capable of producing well crafted solutions in a short space of time.

What you’ll be doing (ie. job duties):

• Partner strategically with Product, Engineering, and UX Research to drive team strategy, product decisions, and roadmap priorities
• Take new features from ideation, to prototyping, to user testing, to production
• Participate in regular design reviews where you’ll seek out specific feedback on your designs and incorporate relevant feedback
• Provide mentorship and design feedback to other design team members
• Partner closely with our Design Systems team, to create scalable design frameworks and solutions
• Collaboration across Coinbase teams to launch supporting features - onboarding, multi-user, payment rails, tax, settings etc.

What we look for in you (ie. job requirements):

• 10+ years of Product Design experience
• Exemplary product thinking abilities, solutions oriented, and capable of working autonomously
• Proven track record of working within a product team to ship successful products to users
• Sharp attention to detail and mastery over your craft: visual design, interaction design, and prototyping
• Strong cross-functional communication and stakeholder management experience
• Thrives in fast-paced (sometimes ambiguous) environment
• Fluency in Figma and prototyping tools
• Low ego, loves to collaborate, and open minded
• Interest in crypto and/or financial products

Nice to haves:

• Experience in consumer fintech
• Experience in designing for multiple international markets
• 0 to 1 experience with new product launches - at startup or internal venture bet

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.

#J-18808-Ljbffr