The provided text is not a job description, but rather an article about the importance of employer branding. However, I will refine it to meet the required format.
The article discusses the current recruitment market in the built environment sector and how some employers are better at retaining and attracting employees due to their strong employer brand.
What is 'employer brand' and how is it different to 'employee value proposition'?
The 'employee value proposition' refers to the benefits a company offers its employees, while the 'employer brand' reflects how the company is perceived as a place to work.
The growing importance of non-financial drivers
Factors beyond salary, such as social purpose, company culture, and work-life balance, are now important considerations for employees.
The importance of career progression
Companies with strong employer brands are excellent at articulating clear career paths and delivering against them.
How to create a positive employer brand
Developing a clear vision, embedding it into practice, and communicating internally and externally can help move your employer brand in a positive direction.
#J-18808-LjbffrWhy your employer brand matters and how to build it • York and North Yorkshire, England, GB
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