Paid Marketing Executive (12 Month Contract)

Paid Marketing Executive (12 Month Contract)

Join to apply for the Paid Marketing Executive (12 Month Contract) role at The Telegraph

Paid Marketing Executive (12 Month Contract)

Join to apply for the Paid Marketing Executive (12 Month Contract) role at The Telegraph

Paid Marketing is an important and growing driver of new subscriptions for The Telegraph, as we look to augment our ambitious acquisition strategy. Our team's goal is to push our proposition to new audiences, working alongside our hard-working organic channels to maximise a high demand for quality, trusted journalism.

Whether you have a passion for content on social media, head for analytics and commercials, or enjoy understanding how new technologies are shaping customers' buying habits, this role offers a wealth of opportunities to learn and contribute.

As Paid Marketing Executive, you'll work alongside our media agency to support in the planning and launch of new paid marketing initiatives, as well as the optimisation and testing of our existing campaigns. You'll get exposure across a variety of areas, including Paid Social, Paid Search and emerging channels. You'll also assist in our strategy of driving subscription growth across a breadth of The Telegraph's products, content and emerging markets.

Key Responsibilities

• Own the optimisation of the Content Marketing strategy, including working with design, organic social and editorial teams to test new ad formats and new campaigns
• Support in the development and implementation of Paid Marketing projects, ensuring they're delivered in a timely and high quality manner
• Work with a number of internal stakeholders to execute seasonal campaigns by identifying the right channel mix, ad format and content, while keeping in mind our best-practice customer journeys. To maximise our subscriptions in peak times
• Work across internal and external teams to{{:}} prioritise, brief and monitor the performance of our BAU ads across Paid Social - working with our agency to ensure we're promoting and investing in our best conten
t
• Own the optimisation of the Content Marketing strategy, including working with design, organic social and editorial teams to test new ad formats and new campaigns
• Support in the development and implementation of Paid Marketing projects, ensuring they're delivered in a timely and high quality manner
• Work with a number of internal stakeholders to execute seasonal campaigns by identifying the right channel mix, ad format and content, while keeping in mind our best-practice customer journeys. To maximise our subscriptions in peak times
• Work across internal and external teams to{{:}} prioritise, brief and monitor the performance of our BAU ads across Paid Social - working with our agency to ensure we're promoting and investing in our best conten
t
• Present campaign performance to internal and external stakeholder
s
• Manage regular reports to monitor performance trends across all our channels, and make recommendations to optimise campaigns, working with our agency on implementation plan
s
• Ensure campaign performance can be monitored by ensuring accurate tracking is in place across all channel
s
• Regularly monitor our Paid Search campaigns to ensure creative and copy are up-to-date and within best practic
e
• Work with internal finance and procurement teams to assist with various administrative tasks including managing invoices, onboarding new suppliers and managing budget
s

Paid Marketing is an important and growing driver of new subscriptions for The Telegraph, as we look to augment our ambitious acquisition strategy. Our team's goal is to push our proposition to new audiences, working alongside our hard-working organic channels to maximise a high demand for quality, trusted journalism.

Whether you have a passion for content on social media, head for analytics and commercials, or enjoy understanding how new technologies are shaping customers' buying habits, this role offers a wealth of opportunities to learn and contribute.

As Paid Marketing Executive, you'll work alongside our media agency to support in the planning and launch of new paid marketing initiatives, as well as the optimisation and testing of our existing campaigns. You'll get exposure across a variety of areas, including Paid Social, Paid Search and emerging channels. You'll also assist in our strategy of driving subscription growth across a breadth of The Telegraph's products, content and emerging markets.

Key Responsibilities

• Own the optimisation of the Content Marketing strategy, including working with design, organic social and editorial teams to test new ad formats and new campaigns
• Support in the development and implementation of Paid Marketing projects, ensuring they're delivered in a timely and high quality manner
• Work with a number of internal stakeholders to execute seasonal campaigns by identifying the right channel mix, ad format and content, while keeping in mind our best-practice customer journeys. To maximise our subscriptions in peak times
• Work across internal and external teams to{{:}} prioritise, brief and monitor the performance of our BAU ads across Paid Social - working with our agency to ensure we're promoting and investing in our best conten
t
• Present campaign performance to internal and external stakeholder
s
• Manage regular reports to monitor performance trends across all our channels, and make recommendations to optimise campaigns, working with our agency on implementation plan
s
• Ensure campaign performance can be monitored by ensuring accurate tracking is in place across all channel
s
• Regularly monitor our Paid Search campaigns to ensure creative and copy are up-to-date and within best practic
e
• Work with internal finance and procurement teams to assist with various administrative tasks including managing invoices, onboarding new suppliers and managing budget
s

Requirement

s
• Experience in a similar role with exposure to Paid or Digital Marketin
g
• Degree-educated with a passion for current affairs / content marketing / customer buying behaviou
r
• Desire to work in a truly fast-paced environmen
t
• Data-literate and able to analyse both short and long-term trend
s
• Strong creative problem-solving abilitie
s
• Strong organisational and multitasking skill
s
• Strong communication and presentation skills, with the ability to provide and share information clearly and concisel
y
• Keen eye for detai
l
• Ability to build and maintain strong stakeholder relationship
s

Benefit

sThe nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance

.Training and developmen

tWith support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career

.Our commitment to inclusio

nAt Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief

.We are proud to be a Level 3 Disability Confident Leader as part of the government's Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware

.To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit ourwebsite

.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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