Sales and Retention Manager - Liverpool

Job Details Sales and Retention Manager - LiverpoolCompany DescriptionDrive Membership Growth. Lead Commercial Performance. Build Lasting Member Relationships.At Everlast Gyms, we're focused on creating exceptional fitness experiences and growing thriving club communities.As a Sales & Retention Manager, you'll be responsible for driving membership growth, improving member retention and supporting the overall commercial success of your club. Reporting directly to the General Manager, you'll lead sales activity, coach colleagues to perform at their best and ensure every member journey is seamless from first enquiry through to long-term loyalty.This is a hands-on leadership role where you'll combine commercial thinking, people leadership and customer experience to maximise club performance and deliver sustainable growth.You'll be the club's sales champion, leading from the front, building local partnerships and creating opportunities that drive both new member acquisition and member retention.Why Join Everlast Gyms?Free Everlast Gyms membership20% colleague discount across all Frasers Group brandsEligibility for the Fearless Bonus SchemeMonthly Everlast Champions and Frasers Champion recognition awardsFunded qualifications, including Level 3 and Level 5 Management & LeadershipOngoing sales, leadership and fitness product trainingOpportunities to enhance your fitness knowledge, deliver Personal Training and support Group Training productsClear progression opportunities within a growing fitness businessBe part of a high-performance culture that rewards ambition, ownership and resultsJob DescriptionThe RoleAs Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.Lead Sales PerformanceChampion and deliver the FUNDAMENTALS sales process across the clubCoach and develop colleagues to maximise sales performance and conversionDrive membership sales through effective lead management and member engagementMonitor performance against KPIs and implement action plans to achieve targetsDeliver regular sales updates and performance presentations to the leadership teamDrive revenue across memberships, fitness products and secondary spendDrive Member RetentionCreate initiatives that improve member engagement and retentionAnalyse retention trends and member behaviour to identify opportunities for growthEnsure every member receives an outstanding experience throughout their fitness journeySupport delivery of member-focused campaigns, events and national initiativesBuild a culture that prioritises member satisfaction and loyaltyGrow the BusinessDevelop and execute creative lead-generation activity both inside and outside the clubBuild relationships with local businesses, community groups and organisations through #WeMoveBusinessesSupport local marketing initiatives that drive awareness and membership growthIdentify new opportunities to increase club performance and market presenceLead and Develop OthersDeliver coaching, mentoring and constructive feedback to colleaguesPromote a positive, high-performance culture within the clubLead by example through exceptional service standards and professionalismSupport recruitment, onboarding and development of future talentSupport Club OperationsWork closely with the General Manager to support day-to-day operationsAssist with Health & Safety, compliance, facilities and maintenance processesEnsure company standards of cleanliness, presentation and service are consistently maintainedSupport the successful delivery of company initiatives and operational prioritiesQualificationsWhat We're Looking ForEssentialExperience in sales, membership, retail, hospitality or customer-focused leadership rolesProven ability to influence performance and achieve commercial targetsStrong leadership and coaching skillsExcellent communication and relationship-building abilitiesCommercial mindset and confidence working with KPIs and performance dataPassion for delivering exceptional customer experiencesPositive, resilient and solutions-focused approachFlexible to work evenings, weekends and Bank Holidays when requiredDesirableExperience within a fitness, leisure or membership-based businessKnowledge of lead generation, sales conversion and retention strategiesExperience developing business partnerships and community engagement initiativesUnderstanding of membership sales and customer lifecycle managementAdditional InformationEverlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.We're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.To succeed with us, you'll embody our principles:Think Without LimitsChallenge convention, identify opportunities and drive continuous improvement.Own It and Back YourselfTake responsibility, deliver results and lead with confidence.Be RelevantCreate meaningful experiences for our members, colleagues and communities.