Conversion Rate Optimisation Manager

L&G Retail is looking for a Conversion Rate Optimisation Manager to help shape and deliver optimisation activity across our Direct Protection customer journeys.

This is a great opportunity for someone who enjoys using data experimentation and customer insight to make digital journeys work better. Youll own the CRO roadmap lead testing activity from idea through to insight and work closely with teams across digital product compliance marketing analytics and development.

You dont need financial services experience. What matters most is that you can bring strong CRO knowledge commercial awareness analytical thinking and the confidence to take ownership of a roadmap that has real customer and business impact.

What youll be doing:

• Defining and delivering the Direct Protection CRO strategy to improve conversion customer experience and commercial outcomes
• Managing the full experimentation process including hypothesis creation prioritisation QA deployment analysis and recommendations
• Building and maintaining a CRO backlog aligned to customer insight analytics and business priorities
• Using qualitative and quantitative data to identify friction points opportunities and next-best actions
• Collaborating with developers analysts compliance marketing product teams and external partners to deliver effective experiments
• Communicating test results insights and business impact clearly to stakeholders at different levels
• Championing CRO best practice and helping build a data-driven customer-focused experimentation culture
• Exploring new ways to improve personalisation predictive modelling and automation across omnichannel journeys

Who were looking for:

• Proven experience managing end-to-end conversion rate optimisation activity
• Strong hands-on experience with A/B testing multivariate testing and experimentation tools such as Adobe Target Optimizely VWO or similar
• Strong analytical skills with experience using tools such as Adobe Analytics Google Analytics or equivalent
• Experience owning or shaping a CRO strategy roadmap or experimentation backlog
• Good understanding of UX principles customer behaviour and conversion best practice
• Confidence working with cross-functional teams including developers analysts compliance product and marketing colleagues
• Ability to turn data and customer insight into clear recommendations and measurable outcomes
• Familiarity with front-end technologies session replay heat mapping usability testing or Scrum ways of working would be helpful but is not essential

Whatever your role we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday plus public holidays 26 days after 2 years service. Theres also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
• There are many discounts we offer both for our own products and at a range of high street stores and online
• Were creating netzero carbon workplaces by 2030 by investing in our sustainable modern offices across the UK all designed to bring people together and elevate the inperson experience

Additional Information :

At L&G we believe its possible to generate positive returns today while helping to build a better future for all.

If you join us youll be part of a welcoming inclusive culture with opportunities to collaborate with people of diverse backgrounds views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time term-time and job shares. Although some roles have limited flexibility due to customer demand we accommodate requests when we can.

It doesnt matter if you dont meet every single criterion in this advert. Instead think about what you excel at and what else you can bring in terms of strengths potential and connection to our purpose.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1