The ideal candidate with be results driven, proactive, analytical and strategic with a background or a strong interest in global trends & international PPC platforms such as Google, Bing, Yahoo, Baidu, Naver & Yandex.
The successful Paid Search Account Manager will take ownership of strategic PPC activities & will need to apply proactive, analytical and strategic thinking to deliver excellent customer experience & maximise our clients’ global reach & ROI.
As Paid Search Account Manager you will be responsible for:
Be the main day to day contact for clients & will lead client meetings & all communications on all things PPC.
Creation & execution of PPC campaigns that will meet as well as exceed, client objectives; keyword research, ad creation, campaign setup and managing related translation activities for international accounts.
Planning and implementing testing into Search and Display campaigns ad copy testing, landing page testing, keyword expansion and similar.
Deliver detailed results via both telephone and digital media that includes a summary of performance, top markets, campaign optimisation, market forces and competitive positioning. Feedback campaign learnings and insight into the ongoing strategy process.
Desired Skills & Experience
2+ years’ experience in managing successful PPC campaigns across a range of sectors – client or agency-side
Knowledge and experience of using campaign management tools such as Google Analytics as well as market Search and Display tools including Google Insights, knowledge of Baidu and Yandex and other platforms such as Criteo.
Sound Microsoft Excel, Word and PowerPoint experience
Proven track record in managing complex accounts, naturally organised and process-driven.
Paid Search Account Manager • Edinburgh
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