Head of Consumer Insights

Overview

Join to apply for the Head of Consumer Insights role at AG Barr Group . Location : Any Hub (Cumbernauld, Middlebrook, Milton Keynes or London) . Contract and working pattern : Permanent, Hybrid (3 days in office), 37.5 hours .

AG Barr is a responsible business that values diversity and supports career development. For 150 years AG Barr has built great brands and is home to IRN-BRU, RUBICON, Boost, FUNKIN and MOMA.

What we’re looking for : AG Barr is growing through Building Great Brands. We seek a leader to champion the voice of the consumer and drive the business forward. You will uncover deep, actionable insights that shape brand strategy, product development and marketing communications, transforming data into clear narratives that inspire action across the business.

Responsibilities

• Strategic Leadership : Develop a consumer insights roadmap, partner with leadership to answer critical business questions, and champion a data-driven, consumer-centric culture.
• Research & Analysis : Lead all research projects from start to finish—including brand tracking, segmentation, and concept testing—and synthesize data from various sources to build a holistic view of the consumer.
• Brand Partnership : Act as a strategic partner to brand teams by analyzing brand health and helping refine communications and creative briefs.
• Storytelling & Communication : Transform complex research into clear, influential insights and compelling presentations for all levels of the business.
• Management : Manage the departmental budget and key relationships with external research agencies.

What you’ll bring

You will also value our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer

We are committed to an inclusive culture where your voice can be heard. Our people are critical to AG Barr’s success, and we invest in their development. We offer a competitive salary and benefits package, including :

To find out more about what it is like to work for AG Barr, please visit our careers platform. We are an equal opportunities employer and happy to discuss reasonable adjustments for candidates with a disability, health or mental health condition. Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 11th September 2025 . We may close vacancies early where we receive significant numbers of applications, so apply now.

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