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Central Employment
Performance Marketing SpecialistCentral Employment • Gateshead, England, GB
Performance Marketing Specialist

Performance Marketing Specialist

Central Employment • Gateshead, England, GB
30+ days ago
Job type
  • Part-time
Job description

2 days ago Be among the first 25 applicants

This range is provided by Central Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment Marketing & Digital division are hiring a part time (3 days a week) Performance Marketing Specialist, joining an established and respected EdTech solutions provider based in Tyne & Wear.

Part time Performance Marketing Specialist profile:

You will take strategic ownership of paid media campaigns across Google Ads, Meta Ads and Reddit Ads, alongside contributing to our SEO strategy through technical audits, on-page optimisation and performance analysis. This role requires hands-on experience managing multi-channel paid advertising, strong analytical skills and a solid understanding of SEO best practices. You will help strengthen there digital performance, support lead generation and enhance brand visibility across multiple platforms.

Key responsibilities

  • Manage and optimise PPC campaigns across Google Ads, including Search, Display and Performance Max.
  • Carry out keyword research and refine targeting and bidding.
  • Test and improve ad copy and landing pages.
  • Monitor budgets and ensure campaigns deliver strong performance.
  • Build and manage campaigns in Meta Ads Manager across Facebook and Instagram.
  • Use retargeting and lookalike audiences to support campaign goals.
  • Run A/B tests to improve creative and messaging.
  • Manage paid activity on Reddit Ads and other social platforms when needed.
  • Support the delivery of SEO activity in line with organisational priorities.
  • Carry out technical audits and highlight issues that need fixing.
  • Improve on-page elements such as metadata and internal links.
  • Help with keyword planning and competitor checks.
  • Build dashboards and reports in GA4 and Looker Studio.
  • Track conversions and monitor how users interact with our digital channels.
  • Review performance data to spot opportunities or issues.
  • Share insights with the wider team in a clear and practical way.

Requirements

  • Experience in PPC, paid social or SEO in a digital marketing role.
  • Confident using Google Ads and Meta Ads Manager.
  • Familiar with Reddit Ads or open to learning it quickly.
  • Good understanding of SEO and website optimisation.
  • Able to use GA4, Looker Studio and Tag Manager.
  • Comfortable working with data and drawing meaningful insights.
  • Strong writing skills and attention to detail.
  • Able to manage several projects at once in a busy environment.
  • Clear communicator and positive team player.
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Performance Marketing Specialist • Gateshead, England, GB

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