Account Manager, Paid Media, Digital

We are looking for a dynamic Senior Account Manager to join our Digital team and own the paid media brief & plans including oversight of all aspects of the campaign process from strategy to ideation to execution to measurement.

• This is a permanent position.
• This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
• May be required to attend (and travel to) locations, including other IMG buildings and meetings
• Unsocial hours may be required, as dictated by the demands of the business schedule
• Ownership of the paid media brief & plans including oversight of all aspects of the campaign process from strategy to ideation to execution to measurement. This means setting the campaigns live on platforms as well as the monitoring and optimising.
• Partner closely with the account teams and key business partners on initiative strategies and plans
• Develop and manage relationships with paid digital platforms, developing a deep understanding of new products and opportunities, implementing where we can and sharing that knowledge with our clients and the larger internal team
• Manage the day-to-day of multiple paid campaigns, ranging from awareness to acquisition including the development, delivery and reporting of these campaigns
• Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month
• Responsible for paid budgets so they align to key agreed targets, steering investment for maximum return
• Identifying and sharing industry trends from across the media and tech landscape, to inspire innovation within the team
• Reporting for clients that include results, insights, recommendations, and proactive solutions
• Strong professional paid marketing experience, with expertise in digital
• Expert in digital paid media platforms, e.g. Google (search), META, TikTok, Snapchat, programmatic buying, display and ad exchange platforms, DSPs, DOOH
• Excellent account management skills, that proactively think about our client’s needs and proactively provide solutions
• Optimisation skillset including and understanding of campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets
• Experience in Ad Ops (ad trafficking and website tracking set up) - use data and metrics to drive improvements and then communicating those improvements to stakeholders or implementing them in campaigns
• Experience in managing integrations with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).
• Experience developing and executing campaigns across a multitude of time zones and languages
• Understanding of Paid Measurement strategies
• Full Funnel marketing experience including Brand Lift studies, SOV reporting, A / B testing and ad formats across the funnel
• Understanding of the Paid Media landscape with an interest in new channels and innovation
• Ability to establish insight from raw data sets, track record of making data-driven decisions
• Strong excel skills, experience in the production of financial proposals and media plans
• Experience in performance management for Display and / or Paid Social channels (comprehension of how paid auctions work, bidding practices, optimization strategies
• An interest in sport
• Excellent communication skills, both written and verbal. Ability to follow a style-guide when producing PowerPoint documents
• Organised, proactive and able to meet fixed deadlines while managing multiple client demands
• The ability to effectively communicate and provide quick and accurate feedback and solutions to stakeholders at all levels
• A customer or client-focused approach
• Strong initiative with a willingness to be flexible in their approach to achieve desired outcomes
• Numerate with good experience of using spreadsheets to understand and manipulate data
• Active user and advocate of social media with a perspective on the social and media impacts of such products as X, Facebook, Instagram, YouTube, Reddit, Snapchat etc.
• Benefits :
• Income protection
• Life insurance
• Private medical insurance
• Virtual GP
• Pension contribution
• 23 days holiday + bank holidays
• Dental insurance
• Green car scheme (only eligible on a permanent contract)
• Season ticket loan
• Cycle to work scheme
• Subsidized office canteen
• Free breakfast
• Eye Care
• Endeavor Wellness - lunch and learn events
• EAP (Employee Assistant Programme) - range of practical and emotional support services
• Critical Illness cover
• Financial Wellbeing
• Health Cash Plan
• Subsidized gym membership / Class-pass / GymPass
• Health Screening
• Will Writing
• Dynamic office environment with great people!
• Regular team and company networking events / celebrations
• Access to free tickets to sporting and entertainment events
• Tech Scheme
• Taste Card
• Travel Insurance
• The Process :
• We appreciate the time take to apply for the role and your recent interest in IMG. We will review all applications and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.
• Tele / Virtual Interview – up to 30 mins with member of talent acquisition team
• 1st stage interview – Hiring Manager & Team
• 2nd stage interview – TBC

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