Ecommerce Lead

Who we are ????

We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses; IAG Loyalty, British Airways Holidays and IAG Loyalty Retail home to The Wine Flyer . Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.

We’re on a truly exciting journey of growth and transformation – we’re going places! This is where you come in.

The opportunity

IAG Loyalty manages the Avios currency which millions of customerscollect and spend every year, through our range of loyalty programmes.We offer customers many different ways to collect and spend Avios, from using our branded credit cards, shopping, or heading off on holiday, with over 125 different partners.In addition to working with world class partners, we also create proprietary Avios collection and spend products and servicesfully managed on our platforms.

Lead a team of eCommerce Managers to develop a testing strategy designed to optimise engagement, user experience and incremental value.

Online Trading Strategy : Own & execute the website and app trading plan for multiple B2C categories / B2B Partners to drive revenue, margin & customer engagement / acquisition.

Strategise with Merchandising Lead to manage product and category merchandising, pricing & promotions to maximise sales performance.

Trading Calendar & Collaboration : Define, develop and execute the online trading calendar, working closely with Marketing, Merchandising, Category, Data and Digital teams.

Optimisation of traffic through the analysis of customer behaviour, sales data and other marketing activities to elevate the customer site experience and CVR.

Focus on personalisation opportunities by working with CX stakeholders, Marketing and Product teams to enhance E2E customer journey.

Create a culture of leveraging data insights & digital KPIs to provide actionable insights and data-driven recommendations. Customer Value : Collaborate with CX teams to drive CLTV, retention and AOV.

What you’ll get up to

Own the global weekly trading for all Avios B2C categories and other direct digital business aligned to business goals.

Maintain the 18-month rolling activity plan to support with prioritisation and commercial / customer objectives

Identifying and reacting to commercial opportunities and risks, looking ahead taking into consideration unique stakeholder priorities with B2B partners however with a solid focus on commercial performance combined with customer experience.

Lead the team owning content management, merchandising, CRO, SEO and digital products, championing best practise and an innovative approach, with test and learn embedded.

You will act as a stakeholder for retail product teams, helping to inform product roadmaps to ensure feature development supports issuance goals

What we need from you

You will be an experienced global ecommerce retailer, with strategic mindset and commercial acumen, confident in identifying revenue driving tactics (beyond discounting) and making them happen.

A proven digital trading or merchandising lead with a strong track record in delivering commercial results, ideally within DTC brands. Multi-channel experience an advantage.

Able to balance and prioritise multiple projects in a fast-paced environment.

• Strong communicator with the ability to engage, influence and collaborate across teams.

Strong analytical skills, using data to inform decisions and solve problems.

Solid understanding of customer behaviour, conversion funnels and buying lifecycles to shape trade planning and tactics.

Target driven with a strong commercial acumen, understanding what levers to pull and when to drive performance.

Critically, a clear and engaging communicator, who cultivates great relationships and inspires a team to drive world class customer experience and business performance.

We might not be right for you if :

You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.

You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.

You’re looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.

If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit.

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.

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