General Manager (Motorcycles)

Vehicle Sales Manager / General Manager

Salary : £45,000 - £100,000 per annum

Location : Dorset

We are seeking an experienced Vehicle Sales Manager or, for highly experienced candidates, a Selling General Manager to lead a fast-paced, high-volume motorcycle retail operation.

The business represents a range of market-leading motorcycle brands alongside emerging entrants, with both new and used sales contributing to ambitious annual targets. This is a hands-on, demanding role offering an exceptional remuneration package for a high-performing individual.

Key Responsibilities :

Lead a high-volume motorcycle sales operation, including used all-makes inventory management.

Deliver annual new vehicle sales targets (circa 450 units) and exceed used vehicle sales targets (600+ units).

Maximise revenue through upselling parts, accessories, clothing, GAP, and warranty products.

Implement and embrace effective sales processes and enquiry management technology.

Develop and maintain a CRM strategy to build a strong community reputation.

Provide inspiring leadership to create an engaged and motivated team.

Collaborate with marketing to support events and promotional activities.

Requirements :

Proven experience in a high-volume motorcycle or automotive retail environment.

Strong leadership and team management skills.

Commercially minded with a focus on sales growth, targets, and customer experience.

Confident with CRM systems and digital sales tools.

Working Hours :

Typically 40 hours per week, including Saturdays (day off provided during the week).

Occasional Sunday attendance may be required for special events.

Benefits :

Competitive salary plus performance-related rewards.

Use of demonstration vehicles.

Staff purchase scheme.

Car benefit scheme and health cash plan.

Cycle-to-work scheme and staff discounts.

Employee Assistance Programme and wellbeing perks.

This is an exciting opportunity for a motivated, experienced individual to take ownership of a busy motorcycle sales operation and drive both sales performance and team success