Online Merchandising Manager

At Master of Malt, we’re serious about great spirits and great ecommerce. Our website sits at the heart of the business, serving both Retail (B2C) and Trade (B2B) customers, and we care deeply about how customers discover, understand, and buy our products.

The Role

The Online Merchandising Manager leads the digital merchandising function at Master of Malt, owning the strategy, execution and performance of how products are presented, discovered and purchased across both Retail (B2C) and Trade (B2B) channels. You will ensure customers can quickly find relevant products, understand what makes them worth buying, and complete their purchase without friction.

We’re looking for someone who takes direct operational ownership rather than coaching from the touch line. You will set the online merchandising strategy and roadmap while also working hands-on in the tools day to day. You will manage a team (currently a Digital Merchandiser, Senior Digital Merchandiser and two content executives), taking responsibility for their output, development and prioritisation. You will work closely with UX, Commercial, CRM, Campaigns, Marketing, SEO and Content to turn commercial priorities into clear, well-structured onsite journeys.

You are expected to be in the Tonbridge office every Tuesday and Thursday.

What You’ll Own

Onsite Merchandising & Customer Journey

• Own how products are surfaced and prioritised across the website for both B2C and B2B customers.
• Build and maintain category, collection, and landing pages that are easy to navigate and aligned to commercial priorities.
• Set up and maintain product recommendations including cross-sell, upsell, bundles, and tasting sets.

Search, Navigation & Product Discovery

• Own the strategy and performance of onsite search and navigation.
• Design and maintain filters and facets that help customers narrow large ranges quickly and intuitively.
• Monitor and tune search performance to improve relevance, conversion, and product discovery.
• Reduce failed and zero-result searches through improved taxonomy, synonyms, and query handling.

Product Information & Content Quality

• Ensure product data is complete, accurate, and consistently structured in the PIM.
• Maintain key attributes including age, ABV, cask type, tasting notes, region, and brand information.
• Oversee the flow of product data from our product data platform into the ecommerce platform.

UX & Conversion Optimisation

• Work closely with UX and development teams to improve navigation, filters, product tiles, and PDP layouts.
• Use analytics, heatmaps, and session recordings to identify friction in the customer journey.
• Prioritise and support changes that improve engagement and conversion.
• Run and interpret A/B tests.
• Represent the commercial and customer perspective in UX prioritisation and design decisions.

Performance & Insight

• Own and report on merchandising KPIs including conversion rate, search performance, add-to-cart rate, attach rate, and sell-through.
• Monitor onsite performance at product and category level, identifying trends and taking action.
• Track performance of new launches, campaigns, and limited releases.
• Deliver regular performance reporting to the Head of Ecommerce and commercial stakeholders.
• Translate data into clear recommendations and ensure they are acted on.

Team Leadership & Strategy

• Manage the team, owning their priorities, output quality and professional development.
• Run regular 1:1s, set objectives, and conduct performance reviews.
• Ensure clear ownership across the team.
• Build team capability over time, identifying skills gaps and creating development plans.
• Act as the escalation point for online merchandising decisions and cross-functional conflicts.
• Define and own the onsite merchandising plan and quarterly roadmap.
• Identify and prioritise the highest-impact opportunities across search, navigation, product presentation and conversion.

What Success Looks Like

• Customers can find relevant products quickly and with minimal effort.
• Measurable improvements in conversion rate, search relevance and revenue per visit.
• The online merchandising team delivers consistently and knows what to prioritise.
• Category and product pages are clear, consistent, and commercially effective.
• New launches and campaigns are surfaced cleanly and perform on the site as expected.
• Senior stakeholders have clear visibility of merchandising performance and priorities.
• The website feels deliberate, organised, and easy to use.

Tools You’ll Use

BigCommerce | Algolia (search and navigation) | Pimcore (PIM) | | Google Analytics | onsite analytics tools, and heatmapping and session replay tools.

Requirements

You are an experienced online merchandiser who has moved beyond pure execution into leading a function. You combine strong commercial instincts with hands-on capability, and you’re comfortable switching between strategic planning and day-to-day delivery.

You will do well in this role if:

• You have experience managing or leading a small ecommerce or merchandising team.
• You have a passion for premium spirits.
• You care deeply about how customers experience the website.
• You have practical experience of directly improving search, navigation, and product presentation at scale.
• You understand the trade-offs between SEO best practice and onsite usability and can make the right call.
• You are confident using data to identify issues, set priorities, and make the case for change.
• You can present a clear point of view to senior stakeholders and defend it.
• You prefer making steady, visible improvements rather than abstract strategy.
• You take pride in building ecommerce experiences that work well at scale.

Benefits

At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.

We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.

There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.

Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.