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Partnership Manager

Partnership Manager

DFLLondon, England, United Kingdom
6 days ago
Job type
  • Full-time
Job description

Company Description

At the heart and soul of London since 1895 West Ham United is a dynamic, fan-focused football Club constantly moving forward but always with an eye on the past.

Our home at the London Stadium has a capacity of 62,500 making it one of the biggest club Stadia in the country however our tickets are the lowest priced for London based clubs in the Premier League, echoing objectives to create Affordable Family Football.

In 2018, our Women's team gained a professional status for the very first time, jumping 2 divisions and competed in the Women's Super League (WSL), the premier division of women's football in England. After finishing a respectable 7th, the team enjoyed particular success in the FA Cup reaching the final of the competition, eventually being beaten by 2017 winners Manchester City.

In April 2019, we opened our brand-new Academy facility based at Chadwell Heath which will help to bring through some of the very best talents in the area, the recent emergence of First Team Players Declan Rice and Ben Johnson are a testament to the work already being done at the Academy.

On the business side, we are continuing to create a Stadium our supporters can call home, with the renaming of the Billy Bonds Stand and Claret and Blue pitch surrounding amongst the latest developments. Additionally, the Club has achieved the Disability Confident Leader status.

The Club employees a constantly growing workforce of approximately 300 core staff and 500 Foundation and events staff, and is a truly unique place to work. We welcome talented individuals who will thrive in our ambitious organisation.

In October 2023, West Ham United was awarded the Advanced level of the Premier League Equality, Diversity and Inclusion Standard, recognising the Club’s ongoing dedication and commitment to equality, diversity and inclusion (EDI). It is the second time West Ham United has received the award, which is the top accolade that can be achieved by Premier League clubs, having first been presented with the Advanced level in 2020.

Why Join Us?

Diversity & Inclusion : We believe a diverse team drives creativity and strengthens performance. We welcome applicants from all backgrounds and identities to apply.

Health & Wellbeing : We are committed to protecting the physical and mental health of our staff, ensuring a balanced and supportive work environment.

Career Growth : As part of a premier football club, you will have opportunities to grow and innovate in an exciting and fast-paced environment.

Position

This Partnership Manager role, reporting to the Partnerships Lead, will be crucial in the successful delivery of activations and campaigns for West Ham United.

The West Ham United Partnerships team carry out a diverse range of activities to ensure the club is fulfilling its obligations to the existing partnership portfolio. As a result, we are looking for a candidate that is truly excited and focused on helping our partners achieve their goals. The successful candidate will be required to work irregular hours including weekends and bank holidays.

Working closely with the Partnerships Lead and wider commercial team, the Partnership Manager will be responsible for building and maintaining relationships with the Club’s partners ensuring effective rights delivery. Manage the full delivery of commercial rights, Coordinate and manage internal stakeholders to integrate sponsorship programmes into their plans and Research and plan new programmes to deliver against client briefs.

Additionally, the successful candidate will support on the delivery of partnerships that span both the men’s and women’s side where necessary.

Requirements

Key Responsibilities

  • Management and delivery of commercial rights
  • Day-to-day account management of Club’s partners
  • Creation, development and execution of marketing and activation plans
  • Management of partner experiences (Play on the Pitch, Watch the Team Train, Live the Life of a Player)
  • Delivery of matchday inventory and obligations
  • Delivery of player and ambassador appearances
  • Implement research and measurement programmes that demonstrate ROI to partners
  • Creation and presentation of effective reporting materials
  • Agency management
  • Develop relationships with key internal and external stakeholders as well as senior officials, governing bodies and C-level executives
  • Assisting the business development team by creating case studies and supplying appropriate data and insight
  • Assist in ideation and development of new commercial assets
  • Maintain knowledge of the latest industry standards and activity
  • Develop and manage relationships with industry influencers and external talent

Personal Specification

  • A passion for football and an intent to drive forward the commercial effectiveness of West Ham United
  • Thinks ahead, generates innovative ideas leading to tangible results
  • Values and respects others, builds relationships, collaborates
  • Gets things done, delivers to highest of standards, takes responsibility
  • Positive outlook and looks for solutions when challenged
  • Enthusiastic with a strong team ethos and delivers under pressure and a desire to learn and develop
  • Outgoing and interested in brands, marketing, and sponsorship
  • Able to work both autonomously and take a lead in projects
  • Represents the commercial department with pride
  • Ability to hit the ground running with prior football or brand partnership knowledge

    • Skills and Experience

  • Ideally be a graduate (or equivalent) with a proven marketing / partnerships background
  • At least 4 years of relevant sports marketing / partnership delivery experience
  • Experience of managing a rights delivery programme, preferably in a sporting rights environment
  • Comfortable with collating, manipulating and presenting data
  • Strong communication skills and ability to build relationships with colleagues and clients
  • Excellent understanding of the football market
  • Excellent account and project management skills
  • Strong organisational skills and attention to detail
  • Excellent Microsoft Office skills
  • Self-reliance, drive, energy, innovation, creativity and a strong focus on delivery
  • A passion for sport and entertainment
  • Able to travel occasionally, with regular weekend work and occasional evening work

    • Other information

    Benefits on offer (may vary based on contract type and location)

  • 25 days annual leave plus your birthday off
  • Pension and life insurance
  • Healthcare cash scheme
  • Travel season ticket loan
  • Cycle to work scheme
  • Priority access to apply for match tickets
  • Discounted season tickets
  • Staff discounts in the club store, café and our official partners products and services
  • Discounted gym membership and onsite fitness room facilities
  • Family friendly leave policies
  • Company Social events

    • EDI Statement

  • The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.
  • Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.

    • Safeguarding

  • AThe successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.
  • The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.

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    Partnership Manager • London, England, United Kingdom