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Trade Marketing Manager

Trade Marketing Manager

Wahl Clipper GlobalRamsgate, GBR
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

If you are a dynamic marketing professional with a passion for professional barbering, hairdressing and animal grooming, then we have an opportunity for a results-driven individual to join our sales and marketing team.

Reporting to the Senior Trade Marketing Manager - Western Europe, this role will be responsible for driving growth by increasing brand and product visibility through online and in-store activations with key retailers in the UK. This position will work closely with the UK Sales Manager and collaborate with the wider EMEA trade marketing team.

Skills and Experience

  • Experience : A minimum of 3 years of experience in trade marketing or a similar role within the personal care or beauty industry.
  • Results-Driven : Experience of driving growth at trade level and passionate about professional personal care.
  • Skilled Negotiator : Track record of securing best brand and product coverage with retailer through negotiation.
  • Social Media : Experience activating with retailers across organic and paid media.
  • Excellent Communicator : Creates and maintains strong relationships with key internal and external stakeholders.
  • Collaborates : Works across multiple departments to develop and deliver trade marketing plans in the UK and EMEA teams.
  • Analytical : Ability to analyse market data and derive actionable insights to inform marketing strategies.

Key Responsibilities and tasks will include :

  • Product Promotion : Design and deliver product promotional campaigns, including omni-channel online activations, in-store displays and point-of-sale materials to increase product visibility and sales.
  • Product Launch : Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer's marketing mix to ensure maximum brand coverage and sales.
  • Retailer Relationship Management : Build and maintain strong relationships with key retailers to ensure successful collaboration and product placement.
  • Event Management : Responsible for managing exhibitions, trade events / fairs and education events.
  • Budget Management : Manage the trade marketing budget for the UK.
  • Reporting : Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives.
  • Insights : Identify retailer and specific end-user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.
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    Trade Marketing Manager • Ramsgate, GBR