Drinks Sales Manager

Drinks Sales Manager (On-Trade)
Newcastle (Field-based)
Up to £40, per annum
Food & Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Manager to join a growing team and take ownership of on-trade sales across Newcastle. You’ll be responsible for driving new business and managing existing accounts across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Yorkshire.

• Manage and grow existing accounts, ensuring strong relationships and repeat business.

• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.

• Build strong relationships with key decision-makers in hospitality venues.

• Deliver regular reporting on sales performance, trends, and market insights.

• Collaborate with internal marketing and supply teams to support product launches and campaigns.

• Represent the brand at trade events, tastings, and customer activations.

Requirements

• Proven experience in on-trade drinks sales or similar role within the hospitality or FMCG sector.

• Strong track record of winning new business and growing existing accounts.

• Confident, outgoing, and able to build rapport quickly with a wide range of clients.

• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.

• Excellent communication, negotiation, and presentation skills.

• Full UK driving licence and willingness to travel across Yorkshire.

Benefits

• Competitive salary up to £40,

• Pension scheme

• Career progression opportunities within a growing team