Paid Media Account Manager

Paid Media Account Manager - PPC and Paid Social

About Tug :

We are an award-winning global digital marketing agency offering results-driven and integrated PPC, Paid Social, Display, SEO, OOH, Audio, Video, and CTV campaigns. Tug is a truly global independent agency with offices in London, Sydney, Toronto, Singapore, Berlin, and New York. Our motto “Work Hard and be Nice to People” encompasses our agency culture as well as our relationships with our clients. We value training, development, and career progression for all agency employees and ensure our clients are using the latest technology and best practices to meet their business goals.

Job Summary :

As a Biddable Account Manager specialising in PPC and Paid Social at Tug, you will be responsible for overseeing client accounts, developing and implementing digital marketing strategies, and providing leadership to a team of Account Executives. You will work closely with clients, internal teams, and external vendors to drive success, achieve objectives, and contribute to the overall growth of the department.

Key Responsibilities :

Client Relationship Management :

Act as the primary point of contact for assigned client accounts, fostering and nurturing strong relationships.

Understand client goals, challenges, and expectations to provide strategic guidance and innovative solutions.

Ensure client satisfaction through effective communication and responsiveness.

Campaign Strategy and Execution :

Develop and execute digital marketing strategies focusing on PPC and Paid Social channels to meet client objectives within budget constraints.

Oversee the planning, implementation, and optimization of digital marketing campaigns across Google Ads, Meta platforms, and other relevant channels.

Stay abreast of industry trends and best practices to continuously optimize campaign performance.

Lead and manage a team of Biddable Executives, providing direction, support, and mentorship to drive individual and team success.

Set clear performance expectations, conduct regular performance reviews, and facilitate professional development opportunities.

Foster a collaborative and positive team culture that encourages creativity and innovation.

Client Reporting and Communication :

Prepare and deliver comprehensive performance reports to clients, highlighting key insights, trends, and recommendations for optimization.

Proactively communicate with clients to keep them informed about campaign progress, challenges, and opportunities for improvement.

Budget Management :

Effectively manage budgets across client accounts, including forecasting, cost control, and maximising profitability.

Identify opportunities for upselling or expanding services to increase client revenue and satisfaction.

Collaboration with Account Director :

Collaborate closely with the Account Director to develop and execute client strategies, ensuring alignment with overall departmental goals and objectives.

Provide valuable insights and recommendations to contribute to strategic planning and decision-making processes.

Qualifications :

• Minimum of 3 years of experience in digital marketing.
• Proven track record of successfully managing client accounts and delivering measurable results.
• Strong leadership and team management skills, with the ability to motivate and inspire others.
• In-depth knowledge of PPC and Paid Social channels.
• Excellent analytical, communication, and presentation skills.
• Strategic thinker with the ability to develop and execute complex marketing strategies.
• Proficiency in digital marketing tools and analytics platforms.

25 days holiday

1x Charity Day - opportunity to commit one working day per year to helping a Charity

Pension scheme & financial advice from a financial advisor

Private healthcare, eye tests, and dental care

Cycle to Work scheme

Annual season ticket loan

International working - Opportunity to apply for overseas office vacancies after 12 months

Remote working from international offices

Office / Event Perks - Breakfast club and monthly socials

Employment Type : Full-time

Line Manager : Paid Media Account Director

Salary : Competitive Salary (depending on experience)

Hours : 9.30am-6.00pm / Hybrid - 4 days in office, 1 days WFH

Location : London Shoreditch

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Advertising Services

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