Marketing Manager

Overview

This role is based in Brighton and will require you to come in 3 days a week. The Marketing Manager is the lead marketer across a portfolio of brands, which includes all products and services delivered within a portfolio of expo brands, including market-leading large-scale expo events (B2B trade shows).

What we’re looking for

The Marketing Manager will be based in Brighton and will require you to come in 3 days a week. They will be responsible (working in partnership with the Marketing Director) for setting, and then achieving, key marketing objectives (both metric and financial), and overseeing the execution of brilliant marketing campaigns to help achieve strategic objectives.

They’ll be target led, with a background in B2B marketing within a commercial environment. Analytical in their approach, using evidence-led methodologies where possible to inform decision-making, the Marketing Manager will be ambitious for their portfolio, and comfortable working on numerous campaigns (and brands) at any one time.

Agreed marketing strategies and tactics will be executed through detailed multi-channel tactical campaigns, which will be planned, created and then delivered in partnership with Marketing Executives / Marketing Assistants, or directly. Product knowledge is a vital part of this role, and the Marketing Manager will be expected to stay abreast of the key development and news stories that are relevant to the industries served by the brands in their portfolio.

Role Accountability and Duties

1, Marketing planning

• Conduct detailed analysis projects and assess the market conditions ahead of campaign launch.
• Generate actionable insights and identify key considerations, marketing opportunities and challenges.
• Participate in the creation of a detailed tactical marketing planning document, to include :
• Insights and metrics identified through marketing analysis
• Data requirements (including segmentation)
• A robust budget, including cost-per-acquisition figures (per channel)
• Tactical considerations and recommendations
• Campaign timelines
• Channel specific activities, week to week, month to month
• Comms considerations (campaign phases or topics)
• Stage targets, both monthly and weekly
• Event partner marketing deliverables

2, Data preparation and planning

3, Campaign execution

4, Other

Qualifications

4+ years of B2B marketing experience

Preferably in the events sector

Strong digital marketing skillset

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. See what our colleagues have to say at LifeAt.Informa.com

Our benefits include :

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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