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Director of Business Development (EMEA)

Director of Business Development (EMEA)

PlanhatLondon, England, United Kingdom
30+ days ago
Job type
  • Full-time
Job description

Join to apply for the Director of Business Development (EMEA) role at Planhat .

The customer platform built to acquire, service and grow lifelong customers.

About The Role

We seek a sales-focused Business Development Lead with a proven track record in building and scaling high-performing BDR / SDR / Sales organizations. This role sits at the intersection of sales execution, process optimization, and team leadership, ensuring our outbound engine consistently produces predictable and high-quality pipeline. The ideal candidate is both a sales operator and strategist : a leader who can inspire others to get the work done, always leading from the front. This is not a high level management role, you are also expected to do the work. The candidate is also deeply comfortable with CRM, engagement platforms, and sales operations infrastructure to optimize efficiency.

Responsibilities

  • Sales Leadership & Team Scaling

Build, lead, and scale a high-volume BDR team capable of consistently hitting aggressive pipeline targets.

  • Recruit, train, and retain top sales talent while establishing a structured performance framework (KPIs, quotas, comp models, promotion paths).
  • Foster a competitive, metrics-driven, and coaching-oriented sales culture.
  • Establish repeatable playbooks and frameworks to enable fast onboarding and predictable performance across geographies / markets / verticals.
  • Revenue Generation & Alignment
  • Own responsibility for pipeline creation, ensuring that outbound efforts consistently translate into high-quality pipeline and ultimately revenue.

  • Partner closely with Account Executives, Sales Leadership, and Marketing to optimize territory coverage, lead handoff, and campaign execution.
  • Set clear productivity and conversion benchmarks (calls, sequences, meetings, SQLs, closed-won impact) and manage the team rigorously against them.
  • Process, Systems & Operations
  • Design and implement scalable prospecting processes across multiple segments and markets in close collaboration with the Revenue Operations team.

  • Leverage CRM (e.g., Planhat, HubSpot) and sales engagement tools (e.g., Outreach, Orum) to maximize workflow efficiency and output quality.
  • Partner with RevOps to ensure accurate reporting, and performance metrics to monitor leading / lagging indicators.
  • Continuously evaluate and improve existing and new potential workflows to drive volume, personalization, and conversion at scale.
  • Execution & Hands-On Involvement
  • Lead from the front, personally supporting high-value prospecting campaigns and modeling best practices in outreach.

  • Coach BDRs on objection handling, messaging, and qualification to improve sales acumen and confidence.
  • Drive continuous experimentation in outbound sequences, multichannel engagement, and sales messaging to maximize ROI.
  • Qualifications

  • 5+ years of experience in high-volume BDR / SDR (Outbound), AE, or Business Development, with 2+ years in leadership roles.
  • Proven track record of scaling sales development teams (e.g., from single digits to 20-50+ reps) while achieving ambitious pipeline / revenue contribution targets.
  • Strong sales pedigree : deep understanding of sales qualification methodologies (BANT, MEDDIC, SPICED, etc.) and outbound prospecting best practices.
  • Systems-savvy : expert in CRM, engagement tools, and sales automation; ability to architect efficient workflows, reporting, and dashboards.
  • Data-driven operator with a demonstrated ability to optimize for conversion, productivity, and ROI at scale.
  • Excellent communicator, motivator, and coach, capable of building trust with both executives and front-line reps.
  • Growth-oriented, entrepreneurial mindset with the resilience to thrive in a fast-paced, high-expectation sales environment.
  • Success in This Role

  • Scaling a high-volume BDR organization that consistently outperforms pipeline and revenue contribution targets.
  • Implementing systems, processes, and playbooks that enable predictable, repeatable performance.
  • Building a culture of sales excellence, career development, and accountability across the team.
  • Driving significant top-of-funnel growth while aligning tightly with Sales, Marketing, and RevOps.
  • Seniority level

  • Director
  • Employment type

  • Full-time
  • Job function

  • Software Development
  • Industries

  • Software Development
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