Group Growth Marketing Lead

BHID Group is the UK’s leading fitted furniture company with more than 30 years’ experience in creating bespoke luxury interiors. BHID Group comprises of three market leading brands, they are Neville Johnson, Tom Howley Kitchens and The London Door Company.

Following continued successful growth, we are seeking to recruit a Group Growth Marketing Lead who will work for the BHID Group based in our Trafford Park Offices, Manchester (Hybrid role) with travel as required.

The Group Growth Marketing Lead will take end to end ownership of digital acquisition and performance across the Group. This role is responsible for driving profitable, scalable growth by connecting paid media, SEO and conversion rate optimisation into a single, joined up growth strategy.

Reflecting our values of being Driven by Detail and Focused on Solutions , this role is responsible for connecting insight, experimentation and execution to solve commercial challenges and improve performance across the full acquisition funnel.

Reporting to the Group Head of Marketing, the role blends strategic leadership with hands on performance oversight. You will manage and align multiple specialist agencies to ensure acquisition activity is efficient, insight led and focused on commercial outcomes.

This role suits a commercially minded marketer with a strong background in PPC management who thrives on accountability, experimentation and turning data into meaningful business impact.

Key Responsibilities

• Own the end to end growth and acquisition strategy across PPC, paid social, SEO and CRO, including targets, budgets, forecasting and performance frameworks.
• Lead and manage external PPC and paid social agencies, ensuring activity is commercially focused, well structured and consistently optimised.
• Manage and align the SEO agency, web development agency and internal web developer to deliver a cohesive approach to traffic growth, site performance and conversion.
• Ensure paid media, organic acquisition and on site experience are planned and optimised together.
• Monitor daily performance across all acquisition channels, identifying risks and opportunities and taking action to maximise efficiency and return.
• Leverage AI tools and automation to optimise acquisition channels and website performance, improving efficiency, insight and conversion outcomes.
• Work closely with the CRM Lead to align acquisition activity with lead management, nurturing and conversion into qualified opportunities and revenue.
• Define and prioritise CRO opportunities, including testing roadmaps, landing page optimisation and journey improvements to increase conversion rates and lead quality.
• Identify, test and scale new growth opportunities across channels, platforms and formats where appropriate.
• Work closely with the wider marketing team and Creative Manager to ensure acquisition activity is aligned with brand, messaging and campaign priorities.
• Analyse performance data to uncover insights, trends and opportunities, translating findings into clear actions and recommendations.
• Monitor competitor activity, market trends and platform developments, adapting strategy to maintain competitive advantage.
• Compile and deliver clear daily, weekly and monthly performance reporting for senior stakeholders, focused on outcomes not just activity.
• Act as a growth and performance subject matter expert, contributing insight that shapes the Group’s wider marketing and commercial strategy.

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