Strategic Event Planner: Concept to Impact

Memorable events don’t just happen. This course has been designed to give you the skills to develop a strategic marketing plan and action plan to help you deliver small and medium sized events with confidence. Using a three staged event management process and toolkit you will learn how to deliver professional events with impact.

Planning is the most important part of any event as it conceptualises the event and outlines what you are trying to achieve. You will learn how to plan, implement and monitor your event to ensure that you keep on top of the many actions that you need to carry out to ensure that your event is professionally organised within appropriate timescales. The trainer will share her many years’ of event management experience and provide you with a fail-safe action plan and tools and techniques to enable you to organise memorable events.

By the end of the training you will be able to:

• Appreciate the importance of planning in the event management process
• Identify the 5Ws and conceptualise your event
• Design an exhaustive venue brief and learn to successfully negotiate with potential venues
• Develop a robust action plan, realistic timescales and performance measures
• Create a strategic marketing plan for your event using the traditional 4Ps marketing mix
• Selecting the event’s services mix – 3Ps of services marketing
• Source and secure event sponsorship
• Consider contingency planning, risk management and legal issues

Location: The Mount Business & Conference Centre