Paid Media Specialist, EMEA

Overview

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.

What will you be doing?

• Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
• Analyze media campaign performance and recommend placement & creative optimizations focused on effectiveness & efficiencies
• Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity
• Lead weekly media campaign management from campaign planning to creative concepting, working with internal & external design partners, & campaign trafficking & flighting in partnership with advertising agency
• Manage campaign asset coordination & organization to ensure all design & launch dates are met
• Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts
• Partner with copywriters for requests on campaign assets & social media posts, as well as submission & tracking of foreign language translations for international markets
• Ensure 100% accuracy of creative with overall business standards & creative direction
• Partner with Analytics team & / or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership
• Conduct ongoing competitor analysis & tracking
• Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders

What will you need to bring?

Benefits & Perks

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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