Digital Media Manager

Job Title : Digital Media Manager (Paid Media)

Location : London (Hybrid)

Main Purpose of Job

Contribute to the Digital Activation Team, a key component of the Digital function responsible for delivering digital solutions to our client. Responsible for the planning, effective delivery, and measurement of Paid Media activities to drive audience growth, acquisition, and engagement for our key audiences (Consumer, Retail, External Affairs, Consumer Experience).

This role requires expertise in paid media delivery, strategy, and measurement, as well as strong organizational and project management skills. The Digital Media Manager will handle day-to-day operations with our media agency, collaborate directly with media partners, and align internal teams to ensure campaigns run effectively and deliver measurable results. The manager will inspire and deliver innovation across our Paid Media activities, leveraging insights and optimization to continually improve performance.

Main responsibilities

Strategy and planning

• Plan and implement Paid Media strategies, aligning with integrated communication and digital strategies to drive audience activation and acquisition.
• Collaborate with cross-functional teams to design and deliver impactful paid media campaigns that meet business objectives.
• Develop and execute digital acquisition strategies in alignment with SFP marketing codes and legal regulations.
• Lead planning and execution across paid media channels, including social media, display, programmatic, affiliate marketing, and retargeting.

Delivery

Campaigns

Collaboration

People & Project Management

Experience