New Build Marketing Executive - Basingstoke

New Build Marketing Executive - Basingstoke

Barchester's exceptional marketing team have a rare opportunity for a New Builds Marketing Executive to join the Barchester family. Hybrid working, with regular travel into our London office as well as frequent scheduled visits to our new build homes that are due to open across the UK. Great opportunity to meet teams on site and tour our stunning new homes.

As the New Build Marketing Exec you will manage processes that underpin the successful delivery of marketing for our new home openings to drive commercial performance. This will include the naming of the home, artwork creation, offline campaign implementation, through to the opening event. You will also play your part in budget control and reporting, as well as delivering clear, on-brand collateral for homes to use appropriately.

Barchester Healthcare is one of the UK's market leading healthcare providers being the second largest in the UK with over 250 care homes and hospitals across the country. With a successful new builds programme with 10 new build homes being built and opened every year for the next three years, we are rapidly and successfully expanding.

NEED TO HAVE :

Administration experience

Ability to work concurrently on a number of different projects, ensuring projects are completed on time

Have organizational and prioritisation skills, and ability to manage own workload

Excellent written and verbal communication skills

Good knowledge of Outlook, Word, Powerpoint and Excel

Is a self-starter, pro-active and a can do attitude

UK driving licence

NEED TO DO :

Ensure all systems are in place and working correctly for a smooth customer journey

Set up call tracking for each home, and liaise with digital team to ensure the digital elements are in place when needed

Liaise with media, creative and print agencies, to ensure campaigns are delivered on time and messaging is on-brand

Carry out a competitor analysis for each new home and produce a presentation with an overview of key findings

Work collaboratively with other Marketing team members to ensure the Digital, PR and CX elements of the campaigns are delivered on time

Source an appropriate name for the new homes and manage the approval internally and with the local authority

Work with our signage contractor to produce temporary and permanent signage solutions for each home, with messaging on-brand Ensure the new homes have the marketing tools to promote their home locally including printed collateral and via our web-to-print system

Support with the preparation and delivery of the grand opening event for each new home including name badges for attendees, goody bags, running order and help at the event

REWARDS PACKAGE

35,000 per annum

25 days holiday plus bank holidays

Life cover

Access to a wide range of retail and leisure discounts at big brands and supermarket

Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence

Confidential and free access to counselling and legal services

As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.