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Head of Digital Paid Media

Head of Digital Paid Media

DAZNLondon, England, United Kingdom
8 days ago
Job type
  • Full-time
Job description

Head of Digital Paid Media

Department : 77-893 - Subscription - Digital Acquisition Media

Employment Type : Full Time

Location : UK - London

Description

Why Join DAZN?

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.

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The Role :

As Head of Paid Digital Media at DAZN, you’ll oversee the activation and performance of all digital paid media channels globally. While strategy and planning are driven by a dedicated media planning team, your role is to lead execution, drive continuous improvement, and ensure media investment is optimized across all digital touchpoints. Reporting to the EVP of Marketing, you’ll play a central role in how DAZN acquires, engages, and retains subscribers and acquires betting customers across markets.

This is a critical leadership role at the heart of DAZN’s growth engine, designed to deliver measurable results through data-driven strategy, performance excellence, and global-local execution.

What You'll Be Doing :

  • Lead global paid digital media execution across platforms including Google, Meta, YouTube, TikTok, and programmatic.
  • Collaborate closely with the paid media planning team to bring strategy to life through effective activation and optimisation.
  • Oversee campaign trafficking, targeting, pacing, and budget management to ensure maximum impact and efficiency.
  • Partner with regional marketing teams to tailor campaigns to local markets and audience behaviours.
  • Manage relationships with media agencies and platform reps, ensuring operational excellence and innovation.
  • Work with data and analytics teams to implement robust measurement frameworks including attribution and incrementality testing.
  • Identify and implement optimisation opportunities across audience segmentation, bidding strategies, and creative performance.
  • Collaborate with creative teams to brief and review assets for platform effectiveness and audience fit.
  • Lead and develop a high-performing activation and performance team, building channel expertise and executional excellence.

    • What You'll Bring :

  • Proven experience leading paid digital media execution in high-growth, digital-first, or subscription-based businesses.
  • Deep expertise across key platforms : Google Ads, Meta, TikTok, DV360, YouTube, programmatic DSPs.
  • Strong understanding of performance marketing, conversion funnels, and in-channel optimisation.
  • Demonstrated success driving subscriber or customer growth through digital media activation.
  • Experience working with cross-functional teams, especially media planners, analytics, and creative.
  • Strong vendor management skills with experience leading agency or in-house teams.
  • Proficient in analytics and reporting tools, with ability to translate data into actionable insights.
  • Collaborative leadership style with a track record of building and developing high-performing teams.

    • Benefits

    Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

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    Head Of Paid Media • London, England, United Kingdom