Head of Marketing

About the role :

The Head of Marketing will own, evolve and scale the 4th & Reckless marketing engine. Leading and overseeing our Social Media, Community, Influencer, Events, Partnerships & Collaborations functions, this role is responsible for amplifying our brand awareness, ensuring consistency and relevance across every touchpoint.

As part of the Senior Leadership Team, you will work closely with our Head of Creative and Head of Brand & Design to build a unified brand expression, deliver culturally relevant storytelling, and drive meaningful connectivity with our audience.

This is a pivotal role for a brand builder who thrives at the intersection of creativity, culture and commercial awareness.

Your Responsibilities :

Brand & Marketing Strategy

• Develop and own the 360º brand and marketing strategy to deepen desire, conversation and community around 4th & Reckless.
• Define brand positioning, messaging and seasonal priorities in partnership with Creative and Design.
• Lead annual and quarterly marketing planning, including campaign roadmap, channel strategy and growth initiatives.
• Use cultural insights, social trends and competitive intelligence to inform forward‑thinking brand direction.

Social & Content

Influencer & Events

Partnerships & Collaborations

Leadership & Team Management

Performance & Insights

About You :

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