Retailer Marketing Apprentice - Level 6 Apprenticeship

Overview

BMW Group – Retailer Marketing Apprentice, Level 6 Apprenticeship – August 2026

To support the Retailer Marketing team at MINI UK and the 121 MINI UK Retailers outlets, contributing directly to the development and delivery of the Retailer Marketing Strategy. To assist with campaign planning, asset approval, agency and supplier coordination, performance tracking and retailer communications for all sales channels; Retail, Motability, Corporate and Financial services.

Responsibilities

• Assisting the Retailer Marketing team in Farnborough, who support 121 MINI UK Retailers, working with our Retailer Marketing Agency on campaign planning and management, asset approval and retailer communications.
• Supporting the Retailer Marketing Manager with ideas to create clear and inspiring briefs for agencies.
• Ensuring the Brand Tone of voice and MINI Brand CI is retained by Retailers working closely with the Retailer Marketing Service team at the agency.
• Support with lead generation and performance tracking by reviewing Marketing Plan activities and joining reporting calls.
• Working with the wider Marketing team to ensure consistent alignment across both National and Retailer Marketing.
• Support in creation of assets that are valuable to the Retailers for their local marketing.
• Assist with our Marketing Communications both internally and externally to Retailers.
• Liaising with several agencies to coordinate on campaigns and hit deadlines.

What should you bring along?

• A minimum of 5 GCSEs (or equivalent) at Grade 6 (or above), including Maths and English.
• Plus, a minimum of 2 A-Levels (or equivalent) at Grade B (or above) or equivalent BTEC Level 3 in a relevant discipline.
• Candidates will need to be enthusiastic and well-disciplined.
• Excellent communication skills – whether in person, on the phone or written - are essential.
• Consistent and reliable attention to detail.
• Demonstrable interest towards a career in communications, marketing and/or PR.
• Good working knowledge of Microsoft Office tools (Word, PowerPoint, Excel) is required.
• It will be necessary to exhibit initiative and a conscientious attitude throughout the interview process.

What we offer?

Whilst developing on-the-job knowledge, the successful candidates will also undertake a fully funded study toward the attainment of a BA (Hons) in Management and Business, through the attendance at Abingdon & Witney College (affiliated with Oxford Brookes University).

What do you need to do now?

If this sounds like the opportunity for you, then apply today.

Once you click apply, you’ll be asked to create a profile, complete eligibility questions and upload your CV - You may only apply for one apprenticeship position but you may also express your interest to be considered for others.

If you meet the eligibility requirements, we will invite you through to the next stage of the process which is an online assessment, designed to further explore your verbal and numerical skills.

The successful applicants from the above will be invited to the final stage of this process, a face-to-face Assessment Centre. Provisionally, Assessment Centres are due to take place end of March/early April.

Please note:

To be eligible for this position, you must have lived in the UK for three years prior to the start of the apprenticeship and be able to provide proof of your legal right to work in the UK.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Closing date for applications: Saturday 28th February 2026