CRM Marketing Manager

Our client is a family run business within the horticulture retail sector. They are now seeking a CRM & Campaign Manager to help increase customer engagement.

Working closely with Marketing, Buying, IT and Operations, you’ll lead and implement CRM and member communication strategy, and drive the delivery of selected seasonal campaigns and events.

The ideal candidate will be passionate about using insight and creativity to shape meaningful customer journeys and wants to be an integral part of a friendly team.

Responsibilities :

• Lead the CRM strategy to recruit new members, drive repeat visits and increase average spend.
• Build detailed customer profiles and segmentations using insight and data.
• Optimise member journeys in partnership with loyalty and EPOS agencies.
• Own the promotional calendar, supporting loyalty and trading activity
• Collaborate with the Senior Marketing Executive to deliver email campaigns for members and non-members.
• Ensure all content is relevant, timely, on-brand and – where appropriate – personalised.
• Work with the CRM agency to analyse performance and identify trends.
• Run member and non-member surveys and translate insights into recommendations.
• Stay ahead of CRM best practices, especially automation and workflow optimisation.
• Champion brand standards and consistency across all touchpoints.
• Maintain guidelines and approve assets fo...