Director of Product Marketing

Job Description

About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today : globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you with us

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

About the role

As the Director of Product Marketing at HiBob, you will play a pivotal role in shaping the messaging, go-to-market strategy, and product-market fit for our suite of products. Your primary focus will be on driving pipeline and revenue growth for your product lines through strategic marketing initiatives, effective enablement efforts, and competitor and customer research.

What will you do

• Within each product line, conduct in-depth analysis of competitors, market trends, and customer needs to inform product positioning and messaging
• Collaborate with cross-functional teams, including demand generation, corporate marketing, and sales, to develop and execute product-led marketing strategies that drive pipeline and revenue growth.
• Develop always-on and timely campaigns that support the product growth goals - lead marketing strategy cross-functionally (develop the process and R&R) and deliver pillar assets (define, audit and measure the team’s deliverables) for these purposes
• Own and optimize evergreen product content (from web pages, pillar assets and collateral) to drive better lead generation
• Develop and deliver sales enablement materials for the product, including : one-pagers, discovery guides, pitch decks, battle cards and competitive intelligence resources for the relevant PMM coverage, product roadmap deck, etc.
• Define, audit and measure the team’s deliverables for Sales and CS needs on the product
• Collaborate with Solutions Marketing and HCM Marketing on how to incorporate scalably product-specific content into the Solutions & HCM value proposition materials
• Lead the cross-company product launch process, coordinating efforts across marketing, sales, product, and customer success teams. Optimize this process ongoing to support greater scale.
• Partner closely with the product management team to influence product strategy based on market insights and customer feedback.
• Build a scalable process and templates for how and when PMMs proactively share insights with their product managers.
• Build process / documentation that supports cross-functional alignment on product roadmap and launch strategy with GTM.
• Innovate our product marketecture for how to present the product portfolio on the website and through the funnel
• Establish key performance indicators (KPIs) to measure the effectiveness of product marketing efforts, including pipeline generation, conversion rates, and revenue impact.
• Lead and mentor a team of PMMs providing guidance, support, and feedback to drive individual and team performance while fostering a culture of innovation and continuous improvement within the team, implementing processes and best practices to optimize performance and impact.
• Build strong relationships and partnerships with key stakeholders, leveraging cross-functional expertise to inform product marketing strategies and initiatives.

Requirements

What you should have :

Benefits

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this :

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

BELONGING AT HIBOB

Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.

We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race / ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class

Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can emailhiring@hibob.io or speak to the recruiter when they arrange a call with you.

We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.