Associate Director – Sports Content & Partnerships

Associate Director – Sports Content & Partnerships

Location: London (hybrid)

Contract: Full-time

The role

We’re looking for an Associate Director to lead sport and entertainment partnership programmes, with a key focus on an F1 account. This is a senior role for someone who understands how to turn partnerships into culturally relevant, creative campaigns that engage fans across platforms.

You’ll shape strategy, oversee delivery, and act as a senior partner to internal teams and external stakeholders including rights holders, teams, talent, creators and production partners. Experience in motorsport is ideal, and a background in delivering creative, campaign-led work is essential.

What you’ll do

• Lead the strategy, planning and delivery of creative partnership and content campaigns across an F1 programme
• Manage complex stakeholder ecosystems, aligning brands, rights holders, talent and production partners
• Build strong senior relationships across marketing, partnerships, content and brand teams
• Work confidently within partnership rights and talent frameworks to maximise creative impact
• Oversee content strategies built for modern sports fandom, including creators, social platforms and real-time moments
• Own commercial and operational delivery, including scopes, budgets, timelines and reporting
• Identify opportunities to grow and extend partnerships through new ideas, moments and markets
• Lead and develop high-performing teams, setting clear ownership and standards

What we’re looking for

• Significant experience in sports partnerships and content, ideally within motorsport or F1
• Proven experience delivering creative, campaign-led work in sport or entertainment
• Strong understanding of partnership rights, talent and creator ecosystems
• Experience managing senior stakeholders and complex partner environments
• Commercial confidence and strong leadership skills

Why this role

This is an opportunity to work at the heart of a high-profile F1 partnership, leading creative campaigns that matter to fans and shaping how the brand shows up in motorsport culture.

Ready to apply?

If you’re excited about leading creative work in motorsport and want to shape high-profile F1 partnerships, we’d love to hear from you. Please submit your CV and a short note outlining your relevant experience.

Due to the volume of applications, we’re only able to respond to candidates who are successful.