Key Responsibilities
Commercial Performance
Own and deliver regional sales targets
Analyse regional performance data to identify trends, risks, and opportunities
Address underperformance through targeted action plans
Ensure effective execution of promotions, initiatives, and trading priorities
People Leadership & Development
Lead, coach, and develop Area Managers
Drive a sales-led culture across the region through commercial insight, strong leadership, and a relentless focus on the customer experience.
Build strong, accountable leadership capability across the region
Drive succession planning and talent development
Address leadership, behavioural, or performance issues decisively
Operational Excellence
Ensure compliance with company processes, policies, and standards
Drive consistency in store execution across the region
Improve efficiency and working practices
Monitor risk, governance, and compliance
Customer & Brand Delivery
Champion customer experience standards
Ensure strong visual merchandising and brand presentation
Drive consistency of service and experience across all locations
Strategic Execution
Translate company strategy into clear regional priorities
Lead and support change initiatives
Communicate direction and expectations clearly
Provide insight and feedback to senior leadership
Stakeholder & Relationship Management
Build strong cross-functional partnerships
Develop and maintain effective Host relationships at regional level
Act as a senior escalation point for complex issues