App Growth Specialist - (ASO & UA)

App Growth Specialist - (ASO & UA) Location: West Midlands (Hybrid) Salary: £45,000 - £60,000 (dependent on experience) Urgently Needed! About This Opportunity Are you a hands-on growth marketer who thrives on driving user acquisition and scaling apps ? This role puts you at the heart of digital growth for a portfolio of mobile apps, giving you full ownership of campaigns and app store optimisation. You'll be the person who turns data into action, experiments with creative ideas, and directly influences user growth, engagement, and retention . Your Mission Lead end-to-end user acquisition campaigns across paid channels (Google UAC, Apple Search Ads, and beyond) Optimise app store listings to improve visibility and conversion Run tests on ad creatives, copy, and landing pages, turning insights into action Monitor key metrics like CPI, CPA, and ROAS, and make recommendations to improve performance Collaborate with cross-functional teams to align marketing strategies with product updates and launches Translate analytics into actionable creative and media strategies Skills & Experience We're Looking For Essential: 2 years in Growth Marketing or User Acquisition for mobile apps Hands-on experience with: Apple Search Ads Google Ads / UAC campaigns App Store Connect & Google Play Console Solid experience in App Store Optimisation (ASO) Analytics experience (e.g., Firebase or equivalent) Ability to turn data into creative, high-performing campaigns Full UK driving licence Attributes That Will Help You Excel: Strong project management and organisation skills Clear, persuasive communication across teams Analytical, proactive, and commercially-minded Curious and adaptable to new trends in mobile growth marketing Why This Role Competitive salary within the range above Flexible hybrid working in the Midlands Pension, private healthcare, and life insurance Opportunities to work on a range of apps and test new growth strategies Collaborative team environment with autonomy over your campaigns Benefits: Company events Company pension Free parking Life insurance On-site parking Private dental & medical insurance Apply now if you have the relevant experience!