U.S. Content Creator

Overview

Join to apply for the U.S. Content Creator role at Manchester City Football Club

Join to apply for the U.S. Content Creator role at Manchester City Football Club

Direct message the job poster from Manchester City Football Club

Talent Acquisition

Location: Manchester, GB

Opening Date: 5 Sept 2025

Full Time / Part Time: Full Time

Contract Type: Permanent

Closing Date of Applications – 19 September 2025

Our Story

Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.

Our Winning Team

MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.

We’re looking for a dynamic U.S. Content Creator to join City Studios NYC in Manchester, helping us connect with Manchester City’s growing U.S. audience through creative, engaging, and trend-led content. In this hybrid role, you’ll combine production, on-camera presenting, and real-time publishing across platforms like Instagram, TikTok, and YouTube. You’ll need to be as confident in front of the camera as you are behind it, with strong filming and editing skills, a deep understanding of U.S. sports culture, and the personality to be a relatable voice for our American fans.

This is Your City

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.

Your Impact

Social Content Production and Publishing

• Produce, shoot, edit, and publish social-first video content across platforms including TikTok, Instagram, and YouTube Shorts.
• Develop concepts and formats that bring City’s story to life for U.S. fans, blending football narratives with wider cultural moments.
• Ensure all content is platform-optimized and tailored to tone, trends, and timing specific to each channel.
• Act as a presenter for video content, whether interviewing players, hosting explainers, or driving reactive cultural pieces.
• Bring energy and authenticity to the role.
• Confidently collaborate with fans, creators, and talent on-camera and behind the scenes.

Audience Growth & Engagement

• Drive growth and deepen engagement among U.S. audiences through culturally attuned, scroll-stopping content.
• Engage with fans in-platform when needed, responding in real-time to trends, memes, and key cultural moments.
• Use insights and data to refine content performance and pitch new ideas.
• Work closely with editorial teams in both Manchester and New York to deliver against shared goals and campaigns.
• Help execute tentpole campaigns and social-first initiatives from ideation through to delivery.
• Adapt and reformat content from across the club to feel native for U.S. fans.

What we are looking for

• Proven experience producing and publishing social-first video content.
• Comfortable and charismatic on-camera, with the ability to speak naturally to a fan audience. Also, experience interviewing talent or creators on-camera.
• Deep understanding of social platforms and what drives performance — particularly TikTok, Instagram, and YouTube Shorts.
• Good instincts for U.S. sports and entertainment culture, and how to translate it for a football audience.
• Experience collaborating with high profile athletes, creators, influencers.
• Highly organized, fast-moving, and comfortable juggling multiple priorities.
• Passion for football – with a willingness to immerse yourself in Manchester City FC.
• Bilingual (e.g. Spanish) or experience engaging diverse fanbases would be ideal.
• Familiarity with publishing tools and content scheduling platforms.

We regularly review applications and reserve the right to close an advert early if we identify suitable candidates. To avoid disappointment, please submit your application as soon as possible.

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

City Football Group

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