Digital Marketing Specialist

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products / services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.

Key Responsibilities :

Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on insights

Collaborate with internal teams to create landing pages and optimize user experience

Manage and maintain the companys website and social media presence

Brainstorm new and creative growth strategies through digital marketing

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Manage online content and update website with fresh and relevant content

Requirements and Skills :

Proven experience as a Digital Marketing Specialist or similar role

Strong understanding of current online marketing concepts, strategy, and best practices

Experience with SEO / SEM, email marketing, social media, and / or display advertising campaigns

Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms

Knowledge of web design and content management systems (e.g., WordPress)

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

Bachelor's degree in Marketing, Communications, or related field

required for our portal - upcoming positions, will be available to different companies for hiring purposes.