Marketing Analyst

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Head of Data, BI, and AI @ In Technology Group.

Job Title: Marketing Analyst

Location: Manchester City Centre (Hybrid – 2 days onsite)

About Us

Our client is a fast-growing digital-first brand collective based in Manchester city centre, working across e-commerce, consumer tech, and lifestyle sectors. With multiple high-growth brands in our portfolio and a combined customer base of over 3 million, we live and breathe performance — and we’re looking for a Marketing Analyst who does too.

This is an opportunity to be part of a sharp, creative team that values data-driven decisions, experimentation, and impact. You'll play a key role in shaping campaigns, optimising performance, and unlocking insights that drive growth across channels.

What You’ll Be Doing

• Analyse campaign performance across paid search, paid social, SEO, email, and affiliate channels
• Build dashboards and reports to surface marketing KPIs (CAC, ROAS, LTV, funnel conversion, etc.)
• Work closely with the CRM, Performance, and Content teams to evaluate campaign impact and recommend improvements
• Identify trends and customer behaviours that lead to smarter segmentation and targeting strategies
• Support A/B testing and experimentation — help teams test, measure, and iterate quickly
• Present insights and recommendations to marketing leads and stakeholders

What We’re Looking For

• Proven experience as a Marketing Analyst, Data Analyst, or similar role in a marketing-led company
• Strong proficiency in Excel and SQL — you’re confident extracting, cleaning, and joining large datasets
• Hands-on experience with GA4, Looker Studio, Power BI, or Tableau
• Familiar with core digital marketing metrics and attribution models
• Analytical mindset with strong attention to detail — you don’t just crunch numbers, you draw conclusions
• Excellent communication skills — you can translate data into clear, actionable stories

Nice to Have

• Experience using Python or R for deeper analysis or automation
• Familiarity with data connectors/tools like Funnel, Supermetrics, Adverity, or Segment
• Experience working in e-commerce, retail, subscription, or multi-brand environments
• An understanding of incrementality testing, MMM, or media mix modelling
• Experience with Shopify, Klaviyo, Meta Ads, or Google Ads data pipelines

Why Join Us?

• Join one of Manchester’s most exciting brand groups, with real career progression
• Hybrid working (2–3 days in office) and flexible start/finish
• 25 days holiday + your birthday off + bank holidays
• Annual bonus scheme and pension
• £750/year training and personal development budget
• Monthly team socials, summer party, and optional workations

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst and Information Technology

• Industries

  Marketing Services, Advertising Services, and Technology, Information and Media

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