Digital PR Lead

ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal : to deliver better return on advertising spend (ROAS) than anyone else.

How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn’t an add-on at ROAST – it’s the engine. It powers everything : creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.

ROAST have created a place where people belong, grow, and do their best work – together.

The role

Digital PR is a new venture for ROAST. This role will see you leading the Digital PR team from the pitching process and strategy right through to execution and campaign evaluation. The ambition is to build out a full Digital PR service, working closely with, and complimenting, our SEO and Content propositions.

Responsibilities

• You will take the lead on the strategic direction of ROAST’s Digital PR offering while overseeing and executing deliverables of key client accounts.
• Participating in client and potential client strategy discussions with other senior members of relevant departments.
• Meeting with clients to discuss strategy, execution, and results of the digital PR campaigns you have executed.
• Work with and support the Head of Organic Performance in developing new processes around team management.
• Work with and support the Head of Organic Performance in developing the ROAST digital PR proposition.
• Managing campaign strategy and delivery, from ideation to reporting.
• Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against campaign KPIs.
• Work alongside copywriting, strategy and design teams to keep projects running to time, assisting in the creation of timelines and milestones.
• Craft outreach strategies, creating multiple press angles for different press demographics.
• Develop and maintain strong personal relationships with key publishers across target media demographics.
• Identify publishers through social media / link analysis, use of journalist databases, real engagement with online communities and attending industry events.
• Maintain and develop press and media contact database, as well as creating relevant contact lists for client campaigns.

Growth & New Business

The candidate

Experience

Working at ROAST

Location : Soho, W1 or the V&A Waterfront, Cape Town

Holidays : 25 days (London), increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trips

Benefits

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. You will liaise closely with your line manager to manage your time appropriately and according to your work and team requirements.

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non-ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.

APPLY NOW

To apply, email us your CV and cover letter at jobs@weareroast.com or fill out the form on the right :

#J-18808-Ljbffr