Paid Media Manager

About us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.

The Role

The Paid Media Manager will be responsible for leading and delivering our paid media strategy across Paid Search and Paid Social channels, including Google Ads, Meta, TikTok, Pinterest, and other relevant platforms. You will own performance across all paid channels, ensuring activity delivers efficient customer acquisition and meets agreed cost of sale targets while driving sustainable sales growth.

You will oversee multiple accounts across dedicated territories, working closely with the Marketing Manager to define channel strategy, manage budgets, and optimise performance. This role will act as the central point of expertise for paid media, supporting senior stakeholders with insights, recommendations, and forward-looking plans.

Roles and Responsibilities

• Own the day-to-day management and optimisation of all paid media channels, ensuring accounts are maintained, healthy, and performing against KPIs. Putting forward any recommendations and enhancements on a weekly basis to optimise performance across all territories.
• Define and drive the paid media strategy across Search and Social, aligned with wider business and marketing objectives.
• Review and analyse performance across campaigns, ad sets, keywords, and creative, identifying trends, risks, and opportunities.
• Lead a structured test-and-learn approach across all paid media channels, including hypothesis creation, execution, and evaluation.
• Own tracking architecture, pixel / event setup, QA and server-side / CAPI integration across paid channels.
• Ensure data integrity across platforms, analytics and backend systems while troubleshooting attribution gaps and testing conversion / bidding strategies
• Ensure best-in-class optimisation practices are consistently applied across all platforms.
• Own paid media budgets, overseeing daily spend and ensuring efficient allocation to maximise ROI and ROAS.
• Build and present incremental spend and investment proposals, highlighting growth opportunities and expected performance impact.
• Monitor pacing and performance to ensure spend remains aligned with targets throughout the month and trading periods.
• Deliver clear weekly and monthly performance reports, providing actionable insights and strategic recommendations for senior stakeholders.
• Confidently communicate performance, learnings, and next steps to both marketing and wider business teams.
• Work closely with the creative, ecommerce, and wider marketing teams to ensure an integrated digital marketing approach.
• Collaborating with the creative team to create industry leading visual assets ensuring best practices are implemented to drive optimal performance across all platforms.
• Keep up to date with any industry trends, platform updates, emerging technologies, and evolving best practices to proactively shape channel strategy and maintain a competitive advantage within the competitor landscape

More about you

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