Franchise Manager, Visual Merchandiser

Overview

Job Title : Franchise Manager, Visual Merchandising

Reporting Line : Senior Manager, Wholesale, Visual Merchandising

MAIN JOB OBJECTIVE

Deliver brand vision through VM strategies across all Franchise partners, supporting International teams to capitalise on local commercial opportunities whilst remaining on brand.

Responsibilities

Relationship Management / Communication :

• Build and maintain clear and consistent communication with members of the corporate office and international teams to ensure the brand message is clear across Franchise locations.
• Partner with international teams and build strong relationships with in-house marketing, communications and store development to plan and support new store openings, marketing events and regional launches.
• Responsible for managing all Visual activity in line with both global and local trade tactical calendars.
• Conduct regular field-based visits to key locations in conjunction with Franchise VM Managers / Franchise Ops Manager.
• Maintain Franchise VM Communication Calendar that will allow Franchise partners to plan and execute monthly directives in line with product drops.
• Adjust monthly floorsets to Franchise buy so that they are commercially sound for all divisions by region and channel to drive sales.
• Work alongside Franchise partners as the key point of contact when developing seasonal / holiday window schemes specific to certain cultures / countries, e.g. Ramadan, Diwali.

Training & Development :

Strategic Planning :

Qualifications

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