Regional Sales Manager - Feed

Job Details

Are you looking for your next step in agricultural sales? Wanting to have the opportunity to progress inside a well-established organisation?

De Lacy Executive are working with a respected name in the animal feed industry, is seeking a Regional Sales Manager to drive growth across Shropshire, Staffordshire, South Cheshire, North Wales, and provide support in the North. This is a fantastic opportunity for someone with strong sales ability and a passion for agriculture to make a real impact.

Key Responsibilities

• Increase sales of feed products.

• Develop and manage your own direct ledger and support merchant-ledgers.

• Identify and onboard new clients.

• Build and maintain a database to generate new business.

• Provide on-farm technical support and telephone assistance to merchants and customers.

• Plan and execute telesales and marketing campaigns.

• Report on performance against targets at Sales and Marketing meetings.

• Keep on top of database updates to ensure visibility across the business.

• Promote products through distributor meetings and marketing initiatives.

What We’re Looking For

• Previous experience in sales, preferably in a similar sector.

• Strong communication and negotiation skills.

• Ability to build lasting relationships with merchants and farmers.

• IT literate and comfortable managing data.

• Self-motivated, proactive, and able to work independently.

• Full UK driving licence and flexibility to attend national and local meetings.

What’s on Offer

• Competitive salary and performance-based incentives.

• Growth opportunities.

• Full training and ongoing professional development.

• Work within a supportive team that values innovation and best practices.

To apply:

If this role is of interest and you would like more information, please call George Clayton on 01885 485525 or email me at

De Lacy Executive Recruitment will upload your CV to our database and retain some data about you in order to process your application. More information about our processing activities can be found at

Please be assured that all contact is treated in complete confidence and your details will not be passed to a third party without your prior permission.