Head of Marketing / Marketing Manager

Overview

A growing boutique financial services business in Edinburgh is looking to make a key senior marketing hire as they continue an exciting phase of expansion. Our client is looking to appoint a senior professional to take full ownership of their marketing function.

This is a fantastic permanent senior marketing position with genuine influence. You'll join the senior management team from day one, working closely with the leadership group and shaping the firm's brand, communications, and growth direction.

The role is ideal for someone who enjoys both strategic thinking and hands-on delivery, and who thrives in a small, entrepreneurial environment.

You will lead a full strategic marketing review, define the future direction of the firm's marketing and brand strategy, and bring fresh ideas and challenge existing approaches - creative thinking and impeccable attention to detail are essential in this role.

Essential Skills/Experience

• Senior-level marketing experience within financial services (essential)
• Proven delivery of integrated marketing campaigns with measurable outcomes.
• Excellent written communication skills, particularly around investment-related content.
• Hands-on experience with CRM, marketing automation, digital channels and analytics.
• A strategic mindset paired with strong execution capability and a willingness to roll up your sleeves.
• Creativity, initiative, and the confidence to shape the marketing function
• Strong knowledge of the UK adviser and platform landscape.

Core Responsibilities

• Conduct a full strategic marketing analysis in the first three months and develop a clear roadmap for where the firm's marketing needs to go next.
• Develop and deliver an integrated marketing strategy aligned to commercial and asset growth objectives.
• Own and execute marketing plans across brand, digital, content, PR and events.
• Deliver multi-channel campaigns targeting financial advisers, networks, DFMs and wealth managers.
• Produce high quality written content (including investment communications), sales collateral and thought leadership
• Support distribution activity through prospecting, onboarding and follow-up campaigns.
• Own and evolve brand, ensuring consistency of messaging
• Manage digital channels including website, email, SEO and social media.
• Plan and deliver events, webinars and industry partnerships.
• Track marketing performance, manage budget and ensure FCA financial promotions compliance.

Benefits

• Competitive salary
• Wider Benefits package

Core-Asset Consulting is an equal opportunities recruiter, and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status or pregnancy.

Job reference: (16371)

To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.

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Core-Asset Consulting offers specialist recruitment services to asset management, accounting & finance, asset servicing, legal and the wider financial services sector in Scotland.

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