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Ecommerce Manager

Universal Music Group UKLondon, England, United Kingdom

30+ days ago

Job type

Full-time

Permanent

Job description

Join to apply for the Ecommerce Manager role at Universal Music Group UK

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

The A Side : A Day in The Life

Working with globally successful artists from Aurora to Einaudi and Andrea Bocelli, alongside internationally groundbreaking artists such as Jordan Rakei, Olafur Arnalds, Max Richter and Jacob Collier is all in a day’s work at Decca Records. Home to icons of pop, classical, jazz and more, Decca Records - synonymous with 60s rock’n’roll - has been defining music of all genres since 1929.

We are an exciting and vibrant label at Decca with a team who are passionate about delivering outstanding campaigns of all genres to a broad demographic of music lovers.

Decca and UMUK value e-Commerce as a key foundational channel to connect artists and fans. It is a rapidly growing part of our label and wider organisation. This is a key role within our Decca e-Commerce team to deliver a best in class service for our artists, labels and fans.

We are seeking an experienced eCommerce marketing manager to work across our exciting and diverse roster, managing and helping to grow our direct-to-fan retail experience. The candidate will work at the label to deliver exciting physical products for fans, oversee the marketing campaigns for these products, and above all deliver a focused, profitable, and innovative e-Commerce strategy for artist and label stores. Expect to be heavily involved from the beginning, creating close relationships with the label, central teams at UMG and the artist managers.

The eCommerce Marketing Manager will devise and execute specialised marketing campaigns for all of Decca’s key label homes : Decca Records, Decca Classics, Hyperion and Mercury KX.

The B Side : Skills & Experience

The successful candidate for this role will be an independent, creative problem-solver, with great business acumen and analytical skills, with the ability to lead multiple projects simultaneously while managing competing deadlines.

You will develop eCommerce initiatives with artists and onboard new tools and functionality that are developed by the central UMUK eCommerce team, creative engaging fan experiences that have commerce at its core. This role is unique in that it has creative, commercial, and operational elements. The day-to-day will be varied, fast paced, and often high pressure but always rooted in developing products and campaigns in line with the labels commercial strategy and achieving an exceptional fan experience that is authentic to our artists and their fans.

Be Strategic

Manage the eCommerce strategy for the label, focussing on delivering incremental revenue growth in line with the labels budget.
In collaboration with the Head of Commercial, marketing, audience & central e-Commerce teams, devise and execute effective e-Comm sales strategies for frontline and key catalogue releases.
Formulate & execute D2C product strategies to drive conversions whilst also delivering the best possible customer experience.
Work with UK eCommerce Operations team to ensure products are kept in stock to maximise sales potential throughout product lifecycle.
Explore new methods for generating revenue via the artist website / web store with 3rd party distributors
Work with the central eCRM team and Label / RO, Commercial and Marketing departments / contacts to ensure that e-Commerce initiatives are integrated into all marketing / CRM activities
Manage relationships with our key partners in the eCommerce space, notably the Labels, brand owners, tech team and finance teams, warehouse team, procurement and merchandise companies and suppliers
Detail is crucial

Be Operational

Project manage eCommerce store builds on the eComm platform in line with UMG eComm best practice

Day-to-day operations management of the stores ensuring products are set up, listed, images sourced, prices correct, and products are kept in stock to maximise sales potential

Merchandising of artist store pages and departments in line with analytics and data to optimise conversion

Day-to-day management of the artist store admin, ensuring banners, offers and buy buttons are appropriate and effective with particular focus on pricing and availability of product

Work closely with label commercial teams to identify new product ranges to monetise the assets of artist / Label / RO across all labels for new retail brand

Be abreast of developments in the eCommerce area, particularly with regard to other artist store offerings, but in addition, good retailing practice outside of the music industry

Analyse store conversion date and analytics to drive better data-led decisions in the d2c & eCommerce space.

Be Administrative

Manage the web store release schedule with the Label / RO contact

Manage the product and launch schedule for the retail brand and work with the customer service team to proactively manage any issues

Work with the Label / RO in delivering sales, stock, and profitability reporting

Work with the Label / RO Digital and Marketing departments / contacts to ensure marketing and digital strategies adequately drive traffic and awareness of the eCommerce solution / web store

Reporting of sales trends and store activity to Label / RO contacts and Head of Commercial

Be Managerial

Work with the other departments to think eCommerce first and develop innovative campaigns that deliver revenue, chart performance and a great customer experience for artists fans.

Build strong relationships with artist management teams.

Be the primary communication channel for all eCommerce initiatives and results, for internal and external stakeholders – including eCommerce effect on chart performance, music and merchandise sales and forecasting.

Person Specification

Necessary

Proven commercial experience in the eCommerce space.

A passion for or understanding of classical music and audience behaviour of the genre

An understanding of the UK music market including sales trends.

An understanding of the official chart rules and associated nuances.

An understanding of the fashion / merchandise space.

A passion for music and in particular a passion for physical music product.

Strong understanding of core eCommerce best practice focusing on achieving first class fan experiences.

A commercial and analytical approach to business, adept at working and achieving revenue targets.

Strong analytical skills and interpreting data analysis into meaningful strategy.

Exceptional interpersonal and written communication skills.

Strong presentation skills

Microsoft Excel, Powerpoint & Photoshop skills

Ability to liaise with third parties, initiate and fulfil initiatives in a proactive manner.

Ability to work under pressure and to strict deadlines

Strong critical thinking and problem-solving skills.

Understanding of the CRM to drive e-Comm sales

Familiarity with all, or some, of the following eComm software / tools eg Shopify.

Knowledge of Google Analytics and or other major analytics platforms to track performance.

Experience working in cross-functional teams to drive projects to completion.

Attention to detail

Bonus Tracks : Your Benefits

Group Personal Pension Scheme (between 3% and 9%)

Private Medical Insurance

25 paid days of annual leave

Interest Free Season Ticket Loan available

Holiday Purchase scheme

Dental and Travel Insurance options

Cycle to Work Scheme

Salary Sacrifice Cars

Subsidised Gym Membership

Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

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