Marketing and Communications Specialist

Overview

Why join Marshall Land Systems in this role: We’re looking for a creative and commercially-minded Marketing Communications Executive to help establish our global marketing and communications function. This role is central to shaping and amplifying our marketing communications across multiple channels. You’ll take complex technologies and services and turn them into clear, compelling messages across a variety of channels, including digital, PR, events, video, and social media. You will manage external partners, foster strong internal collaborations, and support business development by raising awareness and enhancing our brand reputation. This is an exciting opportunity for an ambitious individual who thrives on challenge and seeing projects through from inception to delivery. You have a chance to make a real impact in helping us achieve our vision of becoming a global leader in deployable, resilient defence infrastructure and integrated platform solutions that support mission-critical operations anytime, anywhere. This is a hybrid role working in our office 3-4 days per week.

Accountability

Responsibilities:

• Brand: Champion and protect the brand across all channels, ensuring a consistent tone of voice, messaging, and visual identity
• Collaborate with internal teams and partners to deliver clear, compelling, and on-brand communications that support commercial goals

Marketing & Campaigns

• Support the planning and delivery of integrated marketing campaigns and activities across digital, print, PR, and events
• Build brand awareness and credibility through social media, blogs, forums, and relevant online platforms
• Monitor performance and translate insight into clear recommendations

Content & Communications

• Develop compelling materials such as press releases, articles, case studies, videos, and presentations
• Develop a central library of imagery and video assets to enable fast, consistent, and on-brand content creation across all marketing channels
• Support clear and engaging internal communications
• Evolve brand messaging and establish clear tone-of-voice guidelines

Digital & Social

• Manage day-to-day social media activity, including content planning, scheduling, and performance tracking
• Oversee website updates and performance in partnership with the digital agency

Stakeholder & Supplier Management

• Build strong relationships with internal teams, partners and suppliers
• Brief and manage suppliers such as designers, videographers, to ensure timely, on-brand delivery
• Ensure all activity complies with customer regulations and national security requirements

Tasks

• Showreel: Plan and manage the production of a new showreel and a core video/image library to support social and campaign content
• Customer suite: Support the development of a new customer experience suite at our UK HQ, bringing the brand to life in a physical space
• Marketing material: Partner with the business development team to define and deliver a core suite of marketing collateral, including dual-branded data sheets and programme case studies
• Define the brief and deliver an engaging VR experience that showcases our capabilities and value
• Social Media: Plan and manage LinkedIn and YouTube channels, growing followers and amplifying our voice and expertise
• Key tradeshows: Develop and deliver campaigns that maximise impact at key tradeshows, as well as supporting the successful execution of these events
• Marketing calendar: Maintain a rolling marketing calendar, featuring channel activities such as events, social media, thought leadership, campaigns etc.

Experience

• Proven experience in a marketing communications or similar role
• Strong storytelling, copywriting and editing skills
• Experience working across multiple marketing channels
• Good understanding of digital marketing and social media platforms
• Strong organisational skills with the ability to manage multiple projects
• Ability to design social media graphics using software such as Canva or InDesign
• Ability to capture and edit video content for social media/website using software such as Canva, Capcut or Premier Pro

Desirable

• Basic understanding of SEO and analytics (e.g. Google Analytics)
• Experience in B2B and/or Defence/Engineering or Manufacturing environment, navigating a highly regulated environment

Personal Attributes

• Creative, proactive, and detail-oriented
• Ability to build positive relationships at all levels
• Comfortable working on projects from inception to delivery
• Comfortable working independently
• Confident communicator with strong interpersonal skills
• Commercially-aware and results-focused

Benefits

• 27 days holiday increasing with service up to 30 days (option to buy /sell)
• Pension contributions up to 9%
• Private medical insurance
• Extensive flexible benefit program including Cycle to Work
• Life assurance at 4x basic salary
• Enhanced parental leave and pay
• Paid volunteering leave
• Access to industry leading wellbeing resources and tools

Introduction to Marshall Land Systems

Marshall Land Systems is a Canadian-owned global company with an unrivalled pedigree of British engineering excellence. From its origins in Cambridge, UK, through more than a century of innovation, pioneering advances from the nose of Concorde to the early Hydrogen fuel cell technology that ultimately powered the moon landings, Marshall engineers now continue to innovate specialist vehicles and infrastructure for NATO forces across the world. From bomb disposal vehicles to deployed shelters, from command and control to CT scanners on the battlefield, Marshall Land Systems protects people in critical situations with the very best in engineering. It employs 600 people with major facilities the UK, Canada, and the Netherlands.

Marshall Group is an Equal Opportunity Employer

Marshall Group is an equal opportunity employer and values a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to age, race, colour, religion, genetic information, sex, sexual orientation, gender identity, national origin, disability status, or any other characteristic protected by law. For more information about Equal Opportunity in the Workplace please click here.