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Reed.co.ukCoventry, West Midlands- Permanent
Role : Digital Marketing Executive - Permanent
Salary : £25,000 - £30,000 (Dependant on experience)
Location & Hours : - Meriden, West Midlands. 8 : 30am - 4 : 30pm Monday to Friday (Potential option for hybrid working)
Our client is a leading risk management company specialising in health and safety, environmental and quality management. They are proven market leaders within the commercial vehicle, logistics and food manufacturing markets and operate nationally. Currently offering clients and prospects 5 different offerings which include : auditing, consulting, outsourcing, training and technology solutions around safety, environmental and quality management.
Having recently launched a new leading health and safety training academy based in the west midlands. The successful candidate will be focusing on helping grow the revenue via digital marketing in the B-2-C space.
The Role :
- Oversee the development and creation of all digital content for our website and also social media platforms for our B-2-C client base
- Control and service Brand websites, B-2-C websites and consumers websites including Platforms
- Create & deliver targeted online campaigns
- Plan, build and monitor the Company presence on all social media
- Improve customer journey across websites
- Manage websites, ensuring all content is up to date & relevant, including image galleries, video galleries, homepage banners, website news stories, blog posts and products
- Launch online adverts through Google, Facebook and all other relevant sites
- Develop SEO strategies & optimisation
- Respond and interact with relevant accounts / posts
- Work with outside agencies including website developer
- Manage customer digital requests and Web enquires
- Identify and research seasonal trends, industry, monitor competition & offer suggestions and ideas for improvement
- Work with Managing Director and web developer to help develop the brand and product awareness
- Ensure all communication plans are in sync with digital plans
- Conduct regular competitor analysis to ensure content is in line with expected industry standards
- Provide support and guidance for sales team where applicable
CANDIDATE REQUIREMENTS
Essential