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Digital Marketing Executive

Reed.co.ukCoventry, West Midlands

30+ days ago

Salary

£25,000.00–£30,000.00 yearly

Job description

Role : Digital Marketing Executive - Permanent

Salary : £25,000 - £30,000 (Dependant on experience)

Location & Hours : - Meriden, West Midlands. 8 : 30am - 4 : 30pm Monday to Friday (Potential option for hybrid working)

Our client is a leading risk management company specialising in health and safety, environmental and quality management. They are proven market leaders within the commercial vehicle, logistics and food manufacturing markets and operate nationally. Currently offering clients and prospects 5 different offerings which include : auditing, consulting, outsourcing, training and technology solutions around safety, environmental and quality management.

Having recently launched a new leading health and safety training academy based in the west midlands. The successful candidate will be focusing on helping grow the revenue via digital marketing in the B-2-C space.

The Role :

Oversee the development and creation of all digital content for our website and also social media platforms for our B-2-C client base
Control and service Brand websites, B-2-C websites and consumers websites including Platforms
Create & deliver targeted online campaigns
Plan, build and monitor the Company presence on all social media
Improve customer journey across websites
Manage websites, ensuring all content is up to date & relevant, including image galleries, video galleries, homepage banners, website news stories, blog posts and products
Launch online adverts through Google, Facebook and all other relevant sites
Develop SEO strategies & optimisation
Respond and interact with relevant accounts / posts
Work with outside agencies including website developer
Manage customer digital requests and Web enquires
Identify and research seasonal trends, industry, monitor competition & offer suggestions and ideas for improvement
Work with Managing Director and web developer to help develop the brand and product awareness
Ensure all communication plans are in sync with digital plans
Conduct regular competitor analysis to ensure content is in line with expected industry standards
Provide support and guidance for sales team where applicable

CANDIDATE REQUIREMENTS

Essential

Experience in Digital Media, SEO, local SEO, Organic SEO, PPC

Understanding of google ads and analytics

Experience in both B2B and B2C marketing, ideally service driven

Ability to adapt messages to suit digital and social platforms

Creativity is key, always looking for the most effective way of developing brand and product awareness

Conscious of the wider impact of social media

Excellent written and verbal communication with the ability to write appropriately for the audience

Good attention to detail and accuracy

Ability to work as part of a motivated and target driven team

Well organised, flexible and able to work on multiple projects at one time

Knowledge of Microsoft Office, including Excel, Word & Power Point