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Marketing Executive (Digital Marketing)

Marketing Executive (Digital Marketing)

dunnhumbyLondon, England, UK
24 days ago
Job type
  • Full-time
Job description

dunnhumby is the global leader in Customer Data Science empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission : to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail one of the worlds most competitive markets with a deluge of multi-dimensional data dunnhumby today enables businesses all over the world across industries to be Customer First.

dunnhumby employs nearly 2500 experts in offices throughout Europe Asia Africa and the Americas working for transformative iconic brands such as Tesco Coca-Cola Meijer Procter & Gamble and Metro.

We are looking for a B2B Digital Marketing Executive to help deliver our digital marketing strategy by implementing tracking and optimising our digital assets social channels website and marketing campaigns to increase engagement with our target audience of retailers and CPG brands.

Working closely with our Digital Marketing Lead you will work on our corporate website and social channels evolving and optimising these to grow traffic drive leads and enable digital growth. You will work with regional marketers and content specialists to help dunnhumby connect with potential buyers and improve engagement supporting opportunity and revenue generation.

You will have experience in planning and executing organic social media activity for channels like LinkedIn and a good understanding of how CRM and CMS platforms should integrate to link digital activities to lead generation. And you will be aware of the latest trends in digital marketing.

Responsibilities :

  • Execute world class digital marketing across digital assets and channels engaging our target audiences.
  • Support with SEO and updates of to improve user experience driving quality of traffic.
  • Help deliver the organic social strategy for LinkedIn and support on our paid digital media campaigns for local market teams to increase awareness and quality of leads generated
  • Ensure the platforms for hosting our content are continually assessed for optimisation to drive improvement and engagement.
  • Work with web developer and where needed external agencies to create landing pages and digital tools. Deliver high quality work effectively communicated with internal users.
  • Work with Legal Security and Business Systems to ensure our digital platforms are compliant with privacy & accessibility legislation cookie tracking and follow best practice for B2B marketing.
  • Work with colleagues to ensure successful integration between CRM (Salesforce) and CMS platforms
  • Educate and train marketers across dunnhumby on latest tools and techniques for prospect and client marketing through digital channels.
  • Track measure and report success of traffic engagement and leads driven and supported through digital marketing.

What we expect from you :

  • Experience in a B2B Digital Marketing role managing websites social media channels and email marketing campaigns
  • Practical experience of Salesforce marketing automation system and website CMS
  • Experience in executing organic and paid social media campaigns
  • Experience of marketing and web analytics tools such as GA4
  • Knowledge of digital accessibility standards (WCAG) desirable
  • Excellent writing skills
  • Able to work independently in an international team
  • What you can expect from us

    We wont just meet your expectations. Well defy them. So youll enjoy the comprehensive rewards package youd expect from a leading technology company. But also a degree of personal flexibility you might not expect. Plus thoughtful perks like flexible working hours and your birthday off.

    Youll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble small-business feel that gives you the freedom to play experiment and learn.

    And we dont just talk about diversity and inclusion. We live it every day with thriving networks including dh Gender Equality Network dh Proud dh Family dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

    Our approach to Flexible Working

    At dunnhumby we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

    We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others so if this is important to you please raise this with your recruiter as we are open to discussing agile working opportunities during the hiring process.

    For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

    Key Skills

    Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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