Head of Marketing

Job Title : Head of Marketing – Finance

Location : Altrincham (Hybrid – 3 days per week in office)

Salary : Up to £75,000 per year (Depending on Experience)

Job Type : Full-time, Permanent

Industry : Financial Services / Fintech

Job Summary

We’re hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention .

You’ll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.

Key Responsibilities

Plan and deliver lead generation campaigns across digital, email, content, and partner channels

Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance

Own the CRM platform (e.g. HubSpot or Salesforce) – manage automation, segmentation, and reporting

Develop customer lifecycle programmes to increase engagement, retention, and repeat business

Oversee digital channels including the website, paid media, and SEO to drive acquisition

Create high-quality content such as blogs, guides, and case studies tailored to SME audiences

Manage and grow affiliate, broker, and referral partnerships to expand reach

Analyse campaign results, measure ROI, and present insights to the wider leadership team

Skills & Experience

Required :

B2B marketing experience, ideally within fintech , financial services , or SME lending

Strong knowledge of lead generation and CRM marketing

Experience managing and optimising conversion funnels

Confident using marketing automation tools and CRM systems

Excellent written and verbal communication skills

Commercially focused with strong data analysis and reporting abilities

Desirable :

Experience in a scale-up or high-growth environment

Familiarity with affiliate marketing , partner marketing , or account-based marketing (ABM)

Benefits

Salary up to £75,000 (depending on experience)

Hybrid working model (3 days in Altrincham office)

Key role in a marketing transformation project

High-impact position with autonomy and leadership exposure

Supportive, collaborative culture with a focus on customer success

Application Instructions

Apply now with your CV and a brief cover note outlining your relevant experience.

Recruiter Contact : Max Tullis-Turner

Practice Lead, Digital | Blue Pelican

Max@bluepelican.com

01892 507130

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